Business and Finance

The brothers who took an investment from Shark Tank México with a tennis dry cleaner


Would you ship your tennis footwear to the dry cleaner? Two brothers wished to maintain their small assortment of sports activities footwear clear and in good situation always, so it occurred to them that they may experiment with varied cleansing strategies and strategies till they discovered the best one, they usually did.

1633359681 BACK2Life

Cortesía de Shark Tank México

After discovering an acceptable option to clear his sports activities footwear, Magdiel Pedraza (Mag), started providing this service to family and friends, what he by no means imagined is that he would have “such a good response”.

“He had a very good response, so much so that we started to create a Facebook and Instagram page to offer the service to sneakerheads , who are tennis lovers, and to all the people who love to be with their shoes. as presentable as possible ”, explains Magdiel in an interview for Entrepreneur in Spanish.

In this manner, a graphic designer, Mag, and an economist, Alonso Pedraza, dared to launch “ BACK2LIFE ” on social networks, a skilled cleansing service for tennis and sports activities footwear. The brothers managed to mix the artistic a part of one with the calculating thoughts of the opposite to consolidate the enterprise and thus started this path in 2017.

“On my side, it’s like the numbers-oriented part and from Magdiel it’s 100% the creative part,” says Alonso Pedraza.

Sending your tennis footwear to cleansing is like taking them to the physician

“Basically, when you have a dirty pair of tennis shoes or something happened to them and you want to contact Back2Life to help you bring them back to life. There are several ways to do it, you can send us a WhatsApp, a Facebook message or a DM on Instagram and each of these is taken care of “, says Mag.

After sending the message, the staff is in charge of asking a series of questions and asking the customer for photos of the footwear in order to make a diagnosis that allows them to know what type of service the shoes need.

“Once you gave us the context, we ask you for photos of your footwear to be able to evaluate them and give you a real diagnosis, we don’t like to lie to people and tell them that their shoes will be like new because there is no method to leave Some sneakers like new, but with these photos we tell you: thank you very much as we can see if they are full of mud or have beer, etc., ”says Mag.

After the diagnosis, specifying the services that the tennis shoes need and the price of them, the company’s employees agree on a meeting point with the client, which can be in their physical workshop or in four specific places within Mexico City.

Once your footwear is collected, it is returned to you in three to five days, depending on the service it requires. Likewise, when they give you your shoes they give you recommendations to be able to give them “a kind of CPR” in any emergency situation and “while the ambulance arrives”.

“We are all the time transferring round in several components of the town to have the ability to have an increasing number of protection of the folks and to finish the pretexts of constant to put on soiled tennis footwear,” says Mag.

Build trust

Would you give your tennis shoes to strangers? The biggest challenge for these entrepreneurs has been to gain the trust of their customers, since at the beginning they did not have a physical workshop, and people did not feel so safe to give their tennis shoes to strangers.

“It shouldn’t be really easy so that you can have the arrogance to offer your tennis footwear to somebody you meet on the road and see you in a week, a lot much less in the event you spent between 30 and 40 thousand pesos on them,” says Alonso.

However, the pandemic came to reaffirm the digital sales model of both products and services, and despite the fact that people began to spend less money on washing their tennis shoes during the quarantine, the brothers explain that they took the risk to continue and until now What started with a capital of no more than 500 pesos has managed to complete the service of approximately eight thousand tennis shoes.

“Some of the folks don’t have that confidence to say ‘sure, I’m going to offer you my tennis footwear as a result of I do know that you’re going to return them to me clear or past that, they are going to return them to me.’ Breaking that belief barrier helped us a lot to get folks to leap in and the identical shoppers to suggest the service ”, explains Mag.

Word of mouth suggestions have been their greatest ally, a lot in order that they now have a referral and promotion program so that individuals can proceed to “enjoy their services.”

The buyer what he desires

This small enterprise that was beforehand solely in command of cleansing tennis footwear and sports activities footwear has been increasing its catalog. “The lawsuit left us as a lesson that restoration had to go hand in hand with cleaning, so we dabbled in this, we took courses on restoration, repainting, restoring some details in worn skin, whitening yellow soles, among others. ”Says Mag.

Now along with cleansing sports activities footwear, Back2Life additionally provides repairs and, why not, cleansing suitcases, backpacks, and even caps. All based mostly on what your clients have been asking for.

100% Mexican ingenuity

1633359720 STM EP 12 TW 14 Image: Courtesy of Shark Tank México.

Mag and Alonso arrived at Shark Tank México , which airs each Friday at 9:30 p.m. on Canal Sony, asking for 700 thousand Mexican pesos (35,000 {dollars} roughly) for a 20% stake of their firm, they usually additionally supplied 5 pesos for every tennis shoe washed of their new bodily workshop.

“It really is incredible how they have managed to solve a lot of things, this is 100 percent Mexican ingenuity,” Marcus Dantus expressed on the present.

However, the sharks that have been within the undertaking have been Deborah Dana and Arturo Elías Ayub, who supplied the entrepreneurs the quantity they have been asking for 20% of the corporate for every (that’s, 40%) plus the 5 pesos. for every tennis washed each on the department and thru the online channel till they get better their investment. Mag and Alonso accepted this proposal.

“We want to continue growing the project, the brand, all the content we generate, but mainly, we want to reach more places, getting closer to many more people,” says Mag.

Being a area of interest enterprise, entrepreneurs give us two ideas for these who attempt or discover themselves in a flip that’s devoted to a very particular viewers:

1. Be dangerous however grounded

“If what you are saying at that moment has no basis for me it will diminish importance and forcefulness, I am one of the people who makes a decision, but when before I tried something or looked for someone who had already tried it to learn from him … I think you always have to be risky, but with a knowledge and argument behind that risk ”.

2. Leave no room for doubts

“Under that same risk principle. Do not hesitate in what you are going to do, the truth is that you may fail or succeed, but you do not have to hesitate to do it because that is a very personal learning of your own ”.



Source Link – www.entrepreneur.com

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