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Spring Break is Back in 4 U.S. Cities as Hotel Occupancy Nears Pre-COVID Levels

While well being officers throughout the nation have warned that spring break journey might result in one other surge in COVID-19 circumstances, 4 U.S. cities are projecting resort occupancy charges near these reported previous to the pandemic in 2019.

Miami Beach, Florida is typically recognized as a spring break sizzling spot, and knowledge offered to Newsweek from the Greater Miami Convention & Visitors Bureau (GMCVB) reveals that town is anticipating near pre-pandemic ranges in resort occupancy charges.

According to the info, Miami is projected to succeed in 72 % resort occupancy charges in March and 70 % in April. In comparability, resort occupancy charges reached 88 % and 84 % in March and April 2019, respectively.

While the information reveals that town is not but at pre-pandemic ranges, the projected occupancy charges are larger than these from 2020, when a majority of the nation was shut down because of the ongoing disaster.

On the opposite hand, the info additionally reveals that projected occupancy charges for residence sharing are a lot larger than in earlier years. According to the info, Miami is projecting 74 % occupancy charges for residence sharing in March and 66 % for April. Prior to the COVID-19 pandemic, Miami noticed residence sharing occupancy charges of 58 % and 48 % for March and April.

GMCVB Chief Operating Officer Rolando Aedo informed Newsweek that the rise in occupancy charges from the earlier yr reveals that “people are returning to travel in a very gradual and deliberate way.”

Aedo defined to Newsweek that Miami noticed its lowest occupancy charge in April 2020, which got here after motels in town closed down as a consequence of COVID-19. According to Aedo, town noticed a low of 11 % occupancy in April, however this quantity has continued to rise on a weekly foundation.

“Every week was an increase,” Aedo stated. “We actually hit about 75 percent occupancy about two weeks ago.”

Aedo informed Newsweek that on the week ending on March 6, Miami reported a 66 % occupancy charge, whereas the identical week in 2019 had a 75 % occupancy charge.

As Miami’s occupancy charges have elevated over the previous months, Aedo famous that town has continued to take further precautions due to the pandemic, so “that whatever volume of spring breakers we do get, the message is clear that we want them to vacation responsibly in our destinations.”


In an effort to draw extra vacationers as COVID-19 circumstances dwindle, town launched a roughly $5 million marketing campaign known as “MIAMILAND.” According to the GMCVB, the marketing campaign achieved 161,833 resort bookings and practically $100 million in resort income.

Miami
An aerial view from a drone reveals an empty, closed seaside as town continues its efforts to stop the unfold of the coronavirus on March 24, 2020 in Miami Beach, Florida.
Joe Raedle/Getty

Aedo informed Newsweek that the MIAMILAND marketing campaign has been “quite frankly, probably the most successful marketing and advertising program that we’ve done in the history of the bureau.”

In addition to Miami, a number of different spring break locations are additionally projecting a rise in vacationers from the earlier yr.

Daryl Cronk, a senior director of market analysis for Visit Orlando, stopped in need of saying that town will return to pre-COVID ranges however informed Newsweek that the world “should be well above last year.”

(*4*) Cronk stated. “We were seeing occupancy rates as low as 12 to 15 percent. This year we’ve looked back at the December holiday period from Christmas to New Year’s where we were in the low 50’s. So I look at that as kind of the baseline or benchmark and I’m confident, based on what we’re hearing that we’ll hit those levels.”

While Orlando is anticipating a rise in vacationers through the spring break interval, Cronk famous that “it’s way better than where we were this time last year.”

Similar to Miami, Orlando has additionally launched a marketing campaign to encourage vacationers to journey to town as COVID-19 circumstances have began to say no, titled “The Wonder Remains” marketing campaign. According to Visit Orlando, the $8 million marketing campaign was first launched in February and has been prolonged via June.

“Even though it’s only been running for about two months now, it looks like the campaign, we’ve been able to track about $2.5 million in visitor spending that could be related to bookings tied to the campaign,” Cronk informed Newsweek. “So, that’s just a very preliminary number and that number will continue to grow.”

Two different standard spring break locations, Gulf Shores and Orange Beach, Alabama, are additionally anticipating occupancy charges just like these previous to the pandemic, based on knowledge offered to Newsweek from the Gulf Shores and Orange Beach tourism bureau.


The knowledge solely reveals trip leases in each Gulf Shores and Orange Beach, which make up 85 % of lodging in each areas. According to the info, the 2 cities, recognized for his or her white sand seashores, are projecting about 60 % occupancy for all of March, and a mean of 73 % for the weeks of March 15 and March 29. The occupancy charges for March are comparable to those who had been recorded in March 2019, earlier than the pandemic hit the U.S.

“For April, we are hovering just below 30 percent, but that is normal and expected after the mass of spring breaks have taken place,” a spokesperson for Gulf Shores and Orange Beach tourism informed Newsweek.

Panama City Beach is one other standard spring break vacation spot for households and {couples}. The metropolis was beforehand a recognized space for faculty spring breakers, however in 2015 they introduced an alcohol-ban on the seaside for the month of March.

Dan Rowe, President and CEO of Visit Panama City Beach, informed Newsweek by way of e-mail that “bookings are looking very strong this spring through the summer season.”

“Now that vaccinations are more prevalent across the country, we are seeing great traction in reservations across our portfolio of accommodations,” Rowe added. “We still encourage everyone to vacation responsibly by wearing masks and social distancing as appropriate.”

Park City, Utah, a spring break vacation spot for skiiers, is additionally anticipating an increase in resort occupancy charges for the upcoming week when in comparison with 2020.

Dan Howard, director of communications for Visit Park City, informed Newsweek that motels are at the moment reporting occupancy charges round 50 % for the week starting on March 29. According to Howard, throughout the identical week in 2020, the occupancy charge was round 30 %.

Source Link – www.newsweek.com

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