The pandemic has upended many facets of city life however maybe probably the most seen upheaval is to citydwellers’ social lives, with curfews calling time on conventional evening life throughout a lot of the Western world and social distancing placing a cold spin on alternatives for getting along with individuals outdoors your typical circle. Who knew leaving the home was going to appear to be such a mission?
Opportunities to escape town totally — akin to by jetting off someplace — stay severely restricted and even not possible proper now, relying on the place you reside. And for a lot of urbanites COVID-19 could really feel as if it’s turned some great benefits of metropolis residing on its head, regardless of lockdowns usually not being as hard-line as they had been at occasions final 12 months and vaccines now (slowly) being rolled out.
Sharify is a startup that reckons it will help with the bizarre flatness of pandemic metropolis residing. It’s a real-time occasions app (iOS and Android) that wishes to carry again somewhat of the serendipitous pleasure of city residing by making it simpler to discovery issues happening round you — perhaps even just some blocks away. To do that it’s mixed real-time occasion listings with a map view (by way of the medium of emoji-style icons plus filters) to rapidly and cheerfully encompass you with stuff that’s occurring within the neighborhood.
Though the enterprise thought predates COVID-19, Sharify isn’t blind to the adjustments wrought by the pandemic. And the app shows a star icon subsequent to occasions which might be deemed COVID-19 ‘safe’ — a delicate promotion that means the organizer has measures in place to scale back the chance of contagion, akin to controlling venue capability, offering disinfectant hand gel and making certain tables/seating are security spaced. (Which could be authorized necessities for a venue to be open for enterprise, in fact.)
At the identical time, the app lets customers share their very own assembly plan with different customers — probably encouraging a bunch of strangers to meet up to play some music or hand around in the park or whatnot — so its appropriateness for the pandemic second wherein we discover ourselves does depend upon how you employ it.
It’s open to social swings or roundabouts, you would say. (And limits on when/how golf equipment and bars can open could be pushing a socially oriented and app-savvy demographic towards other ways (and instruments) to mingle with strangers.)
More broadly, Sharify invitations customers to rethink the idea of journey and journeys — asking them to refocus their consideration and vitality on discovering entertaining issues to do with out having to go far or plan far forward. Because, properly, what else can anybody actually do proper now? Apart from keep at residence ofc.
The app does have two ‘view’ modes: One for occasions geared in the direction of locals and/or a devoted ‘tourist’ view to cater to these wanting to do extra typical sightseeing — although content material for the latter is clearly thinner on the bottom in the mean time. (And, properly, ‘tourism’ as an idea is beginning to really feel slightly quaint and old school vs correctly exploring your personal yard.)
Officially Sharify is launched in Barcelona, Madrid and New York City — however says it’s “expanding quickly” and touts being “present” in 25+ cities all over the world (presumably with a lighter occasions cadence vs these three).
I examined the app in Barcelona and rapidly discovered a bunch of native occasions that appeared fascinating — no less than in contrast to one other evening of thumbing by the Netflix catalogue — from a Banksy artwork exhibition, to a rise up comedy present (in English!), a lot of theatre, a bunch of markets, yoga courses and a skateboarding occasion all happening inside, at most, a few miles and days from the place I’ve been spending the overwhelming majority of my time for, like, nearly an entire total 12 months.
Just the act of seeing stuff nonetheless happening in a metropolis which, frankly, hasn’t felt very acquainted or open for a lot of something for shut to 12 months was a little bit of a watch opener.
After a lot time locked down indoors perhaps all of us want a little bit of a nudge/visible reminder that life remains to be happening — and socializing remains to be doable (with applicable security measures and distancing) — past the entrance door and away from the Zoom display (or some other display tbh). Even if I’m not about to join every part I noticed within the app. But feeling like I may is sort of thrilling sufficient.
As properly as offering key particulars about every occasion (when, the place, any web site and so on), Sharify enables you to sign an intent to go that’s seen to different customers by ‘joining’ an occasion. It additionally hosts per occasion chat the place those that have joined are invited to “talk to people who join the plan” — which is one other neat little nudge to get customers enthusiastic about going to an area factor, perhaps with out their typical pal group in tow.
Sharify isn’t disclosing what number of customers it has however it says it has 100,000+ month-to-month occasion views (3K+ each day), and 5,000+ occasions each month. (On Google Play the app has had 10,000+ installs.)
Where customers create their very own plans to promote to others it touts an impressively excessive “join” price of 95%. (Albeit saying you’re going to one thing you discovered by way of an app isn’t the identical as really turning up.)
To encourage customers to uncover and attend others’ occasions, Sharify shows a smilie face on the map in areas the place a number of individuals are up for ‘sharing plans’ — itemizing the variety of individuals theoretically up for becoming a member of in stuff round there and nudging you to ‘create a plan in this area’ to faucet into that potential visitor pool.
It additionally enables you to drill down to take a look at micro profiles of those (public) socially locals — displaying a primary title, maybe a photograph and any ‘interests’ in the event that they’ve chosen to choose some from its curated lists of tradition, hobbies, sports activities and social actions and so on. (Happily there’s no possibility to message particular person customers by way of their profile so no concern of silly in-app spam.)
Location-based and social sharing isn’t new, in fact. Indeed, it’s an concept that’s been across the tech block so many occasions the sound of a ‘real-time events map’ in all probability triggers a fuzzy feeling of ‘haven’t I seen this earlier than someplace?’ The deja vu could also be actual however context is ever shifting, is the purpose. Or, to put it one other manner, right here and now, in an open-ended pandemic, going about discovering one thing to do in all probability seems and feels fairly a bit totally different to how you probably did it, pre-March 2020.
Put merely: Best laid plans are toast. Friends who don’t dwell in the identical metropolis are doubtless reachable solely on Zoom or by textual content. And at very least you’re coping with exhausting limits on how far you’ll be able to vary for your leisure in time and house.
Local and/or digital is the brand new world, abruptly. So Sharify reckons its real-time occasions map is simply the ticket/tonic on this curtailed context — by cheerfully surrounding you with close by stuff to do. The 2017-founded startup says it’s been rising “despite” the pandemic.
“We’re stuck at home, and we saw all the Netflix series. Is there any plan near my home for this afternoon? Event agendas simply don’t work in this user case. That’s why we built a real-time map,” says co-founder and CEO Gemma Prenafeta. “And the problem we will face in some months from now: I’m not stuck at home anymore. Where do I find new events easily?”
“As Sharify is a collaborative platform, we let people share their own events for free, we scrape different event sources such as Google and Tiqets, and we highlight those businesses that want to promote themselves,” she provides, giving a succinct explainer on how the app populates the map view with stuff to do.
Social maps aren’t new, in fact — and options like Snap Map, which was added to Snap’s social community by way of its acquisition of Zenly, actually has a little bit of overlap (whereas Sharify’s smiley octopus emblem on a yellow background has greater than somewhat of Snap’s ghost in feel and appear), although Snap Map is extra clearly targeted on pals’ location and social sharing vs Sharify being about occasion discovery, firstly. (Friends could comply with from this real-life socializing, is the suggestion.)
There are additionally occasion discovery community startups (like calendar-focused IRL). But, once more, with such a glance-friendly map view, Sharify is paying nearer consideration to immediacy/hyper-local occasion discovery vs IRL — which pivoted to helping people surface virtual events because the pandemic shuttered a lot of actual world occasions final 12 months and has since targeted on building out its own social network.
“The ‘immediacy’ factor is key at Sharify, as you can see what’s happening, in real-time,” says Prenafeta. “We say going to a local event is a kind of ‘Local Trip’. Traveling before was about taking flights, now it’s about taking a Bird or a eCooltra to an event nearby.”
Whether mapping real-time occasions is a standalone enterprise or a function/instrument that would simply be added to a dominant platform/social community is probably a extra urgent query for this fledgling startup. And it’s notable that tech (and mapping) large Google added a ‘Community Feed’ to Maps late last year.
Facebook has additionally had an ‘Events Near Me‘ feature on its platform for years. Albeit, anything listed inside its walled garden has to contend with all the baggage Facebook brings with it. So an indie app with a fresh approach should have a chance to attract users who wouldn’t be caught useless on Facebook (even in a pandemic).
Sharify has actually give you a very easy manner to spark a way of chance — to really feel like you’ll be able to minimize by the monotony of lockdown life — simply by firing up a super simple overview of stuff happening round you.
It then layers on some extra highly effective instruments which might be designed to enable you discover others to do stuff with, which provides a delicate however perhaps deeper hook in these socially distanced occasions.
“Life is still pretty locked down, and that’s why it’s more important than ever to know what’s open and what isn’t, close to our house,” suggests Prenafeta. And, properly, it’s fairly exhausting to argue with that.
She’s trying past the pandemic too — again to extra normalcy and anticipating serving to native companies announce their reopenings, as soon as that’s doable. The workforce is “currently working on a seed investment round to prepare for the post-pandemic momentum”, she says.
So far the Barcelona-based startup has raised a pre-seed and an angel spherical led by IESE Group, per Prenafeta — with a complete of €501,000 (~$600k) invested to date into what has turned out to be a contextually fresh twist on the outdated SoMoLo pattern.