What would occurred in case your go-to calendar and messaging apps had been actually one and the identical factor? That’s the considering behind Onin — a UK startup that desires to simplify event planning by, nicely, making a extra organized app for organizing stuff.
If that sounds slightly area of interest, it pays to do not forget that calendars have been having a little bit of a second (ha!) of late (ho!) — what with the pandemic parceling our work lives into countless digital assembly slots. Aka: How many Zoom calls can one human survive in a single day?
Certainly the constraints of digital calendars, these fairly unlovely (but ever extra important) time-management instruments, have had confronted nearer scrutiny since COVID-19 popped up on the scene. Flaws? Yes they’ve a couple of.
And so we’ve seen a burst of startup consideration to the area lately. Think stuff like Calendly and Reclaim.ai for extra effectively managing assembly scheduling (aka ‘smart calendar assistants’) — or, extra not too long ago, Magical — which is trying to push the (invite) envelope slightly additional by trying to make calendars extra collaborative.
Onin is taking a equally collaborative tack — however with, initially, extra of a client focus: It needs to be your new go-to app to prepare stuff like drinks or journeys with your mates. (If it could actually take off with twentysomething socialites and worm its approach from B2C into work settings through a consumerization backdoor then nice, is the founder’s considering there.)
But why do you want an entire new app for organizing birthday drinks, I hear you cry!?
Because the expertise of utilizing a digital device to prepare multi-person occasions is frustratingly un-social and friction-filled is Onin’s argument.
With a typical calendar, an event creator owns the event (and due to this fact the planning course of) so solely they will make modifications that sync to all members. Hence these countless emails dialogue threads that spring up round nascent group occasions as individuals attempt to hash out the main points of a plan — who’s free when and which location works for everybody and so on — and then nag the self appointed organizer to replace the invite so everybody stays on the identical web page.
Onin’s various strategy avoids this planning asymmetry by collapsing and combining chat and calendar right into a one-stop scheduling dream: “One place to find time and plan events without leaving the chat.” Or, nicely, that’s the promise.
(And — sure — it is going to nonetheless combine together with your present calendar software program in order that occasions deliberate in Onin get synced again there.)
Here’s founder Ryan Brodie laying it out: “We need to be the aggregation layer for occasions, contextualising the method & third social gathering integrations so there’s zero fragmentation between them and the dialogue that types them (proper now the event in our diaries is all the time one step behind the convo and each step is duplicated)
“To do this we want to replace your calendar app/web app and act as a client for whatever calendar provider you use (‘bring your own calendar’).”
“We’re starting from the consumer and consumer meet-up side however we strongly believe (and have already proven) Onin’s usefulness across sectors,” he additionally argues. “The key thing is we’re chat first not event first; 95% of the planning is happening by chat and not by editing the event’s details, thus our hard work on bringing the event into the conversation itself (you can @mention the group in any of its sub-groups too making referring to an upcoming event delightful).”
Per Brodie, the issue Onin is targeted on stems from fragmentation associated to the long-standing iCalendar commonplace — aka the Internet Calendaring and Scheduling Core Object Specification format (RFC 5545), which permits totally different scheduling providers to perceive and course of calendaring gadgets (and was first created in 1998) — which is actually why, as he tells it, trying to do group scheduling with present calendar apps is such a irritating mess.
Onin’s reply to this legacy fragmentation takes the type of a patent-pending “architectural solution” — which implies the software program all the time ‘organizes’ the event “from a calendaring perspective, not a specific user”, as Brodie places it. (Or, extra merely: “The organiser is the group email address and we control its sync.”)
The impact of that is to circumvent the fragmentation between an event and its communication channels — thereby eradicating pointless friction from the event planning course of by letting teams plan stuff collectively extra spontaneously.
“No one has solved this problem before,” claims Brodie (who’s identify could also be acquainted as he co-founded YC-backed Muslim dating app Muzmatch, earlier than transferring on to his subsequent app problem).
“It’s incredibly hard to as the calendaring standards are decentralised and non-canonical (our tech made our events centralised and canonical). Everything you can do in our native apps you can do with very low friction web experience first (every Onin group is a rapidly shareable link).”
Asked about different software program options, he suggests Onin is taking pictures to be “Microsoft Teams, just done right”. So, er, touché. (“An easy to use product and one that’s simple to understand, isn’t locked into the Microsoft ecosystem, and yet is incredibly powerful and versatile, scaling from 1:1 conversations to groups of hundreds of people, all the time seamlessly syncing event information into participant’s diaries,” is the ambition.)
“We send the invites to all users vs using their own calendar like say Calendly does,” Brodie additionally tells us, going into extra element on how precisely Onin does issues otherwise vs rivals. “Therefore events are fully collaborative and provide a history of changes inside Onin but in your external calendar all you can do is change your attending status as a regular participant. This makes Onin very sticky!”
For now, it’s nonetheless tremendous early for the product — which bagged some consideration after launching on Product Hunt in August — and is simply now launching as an MVP. But Onin has already turned investor heads, elevating a $1M pre-seed spherical (“with just the idea”) final summer time — which appears to be like like a notable vote of confidence at such an early stage.
Backers within the pre-seed embody Entrepreneur First’s Matt Clifford and Hambro Perks (on angel phrases), plus a lot of others who aren’t up for going public simply but.
“We’ve had over 400 people join the early access program in 48 hours which involved an 8-step form detailing their calendar woes, I’m very confident there is serious demand simply in combining chat and calendar,” provides Brodie, earlier than segueing into reeling off a listing of integrations and options the staff is engaged on including.
“We already have an official Zoom integration and are working on Typeform & Calendly integrations (Notion, Google Workspace, etc. all targeted). We then want to take over the event based discussions you have in other apps as a result, with you thinking of the event as living in Onin (‘zero switching cost’). For example, when you join the Zoom call a contextual message is sent into the group — “[Ryan] joined Zoom” — nobody has accomplished this earlier than!
“We own the event that is synced to everyone’s diaries, it all links back to Onin. We have a unique, patent pending Talk around time chat UI that makes all of this possible. We have a very Notion-y style group/sub-group system, it’s a) extremely easy to create follow up events and b) easy to create sub-plans too (e.g. a holiday with lots of activities or a product launch with TechCrunch interviews…).”