Teen hip-hop star Alaya High, in any other case often called Lay Lay, is to entrance a live-action comedy collection for Nickelodeon – a collection that leads the youngsters’ networks newest authentic programming slate.
That Girl Lay Lay is joined by a collection order for Warped!, a brand new live-action buddy comedy collection from Kevin Kopelow & Heath Seifert, the EPs/showrunners of Nickelodeon’s All That and two animated collection ZJ Sparkleton and The Hamster Show.
That Girl Lay Lay was created by David A. Arnold, a author producer of Netflix’s Fuller House and follows Lay Lay, an avatar from a private affirmation app that magically involves life, and her finest good friend Sadie as they navigate life as youngsters and uncover who they honestly are.
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The 13-part collection is produced by Will Packer and his manufacturing firm Will Packer Media with manufacturing set to start this spring for a summer season premiere.
It marks the primary present to emerge from High’s total take care of Nickelodeon that she signed final summer season. At 11, Lay Lay turned the youngest feminine rapper to signal a report deal through her personal imprint and launched her debut mission – Tha Cheat Code – in 2018.
Packer and Carolyn Newman exec produce the present alongside Arnold, who’s showrunner. John Beck and Ron Hart additionally exec produce.
Packer referred to as Lay Lay a “multi-talented force of nature destined for mega stardom”. “I’m so excited about what she represents as a talented African-American girl with her own platform to showcase her unique abilities,” he mentioned.
In October, Deadline revealed that Nickelodeon was piloting Warped!, set in a comic book e book retailer. The mission has now obtained a 13-episode collection order.
It follows Milo, the beloved head geek at standard comedian e book store Warped!, who types an unlikely alliance together with his new quirky and excitable co-worker Ruby to create the world’s biggest graphic novel.
Kate Godfrey (All That) performs Ruby, an outgoing and impulsive popular culture nerd whose encyclopedic information of comedian books makes her irreplaceable as the latest rent at Warped!, Anton Starkman (Storks) performs Milo, the clever and accountable chief of the comedian e book store who is consistently utilizing his creativity to maintain him and Ruby out of bother, whereas Ariana Molkara (Septembers of Shiraz) and Christopher Martinez (Timmy Failure) additionally star.
Kopelow and Seifert created the present and write and exec produer with Kevin Kay (All That) additionally serving as exec producer. The pilot is directed by Jonathan Judge (Punky Brewster).
On the animation aspect, it has ordered ZJ Sparkleton (w/t) and The Hamster Show (w/t).
ZJ Sparkleton is for teenagers 6-11 and The Hamster Show is for pre-schoolers. Both exhibits are half hours with 26 episode orders. ZJ Sparkleton follows inventive vlogger Ruby and her goofy alien finest good friend ZJ Sparkleton as they movie their every day mishaps and adventures round their city.
The Hamster Show facilities on a motley crew of hamsters that work collectively to guard their proprietor, who they mistake as their King and beloved ruler of their elaborate tubed kingdom.
ZJ Sparkleton is created by Brian Morante (Penguins of Madagascar). Mike Geiger is the director and Lynne Warner is the supervising producer. The Hamster Show is created by Zach Smith (Baby Shark’s Big Show!). Jason Groh is the director and Warner is the supervising producer. Both exhibits are produced by Nelvana and can launch in 2022.
ZJ Sparkleton and The Hamster Show be part of Nickelodeon’s rising slate of animation, which additionally consists of Star Trek: Prodigy, Rugrats, Baby Shark’s Big Show!, The Smurfs, The Patrick Star Show, Big Nate and The Tiny Chef Show.
Brian Robbins, President, ViacomCBS Kids & Family, who has been on the job for 2 years, mentioned this slate, notably on the animation aspect, has been “brewing from the beginning”.
He mentioned that the steadiness between animation and live-action will proceed as it’s and he hopes that all of it types a part of a “portfolio of great shows”.
These exhibits for the linear Nickelodeon community come after Paramount+ debuted earlier this month with plans for a lot of key Nick manufacturers similar to iCarly and SpongeBob Squarepants spinoff Kamp Koral andThe SpongeBob Movie: Sponge on the Run.
He instructed Deadline, “I look at the business of Nickelodeon not as a linear television network, we look at ourselves as a brand. Linear television is still one of the biggest reaches for us today… but we also know that kids’ consumption habits have changed dramatically. What we want is our content to be available wherever they are consuming so Paramount+ is a great opportunity to expand our reach and it really helps us with our ultimate goal.”
He admitted that it’s going to nonetheless license content material to different platforms – there are a variety of seasons of the unique iCarly on Netflix – on a case-by-case foundation however “mostly our focus is on our platforms”.
Last 12 months, Nickelodeon had success with its trial of an NFL for the primary time. The children’ community aired a simulcast of the Chicago Bear vs New Orleans Saints wild card recreation and received plaudits for its commentary, kids-themed graphics and the truth that they slimed Saints head coach Sean Payton after his staff received.
Robbins mentioned it was a “great day for us” and was pleased with it, together with the way it lined the Superbowl. He added that they have been understanding whether or not they may do extra subsequent season and hinted that they might try to develop the format for different sports activities – Paramount+ has the rights, as an example, to the European Champions League, which options groups similar to Premier League winners Liverpool.
“I think you’ll see more of that, whether it manifests itself in future NFL games or other sports, that’s to be seen, but rest assured, it’s not the last time that Nickelodeon and professional sports will collide,” he added.
The company syngery will proceed – the community is growing an animated movie with The Late Late Show host James Corden and exec producer Ben Winston. The pair are adapting children e book Real Pigeons Fight Crime.
“A lot of people underestimated putting Viacom and CBS together but I think Nickelodeon has benefited greatly from the combination of those companies and the launch of Paramount+ and the work that was done is a big statement. It’s really proven to be successful,” he mentioned.
Finally, a call or a plan round controversial animated preschool show Made By Maddie, is predicted quickly. Nick Jr. eliminated the present from its schedule – it was set to premiere on September 13 2020 – however was pulled after similarities between its characters and people in Matthew A. Cherry’s Oscar-winning brief Hair Love.
Robbins mentioned there was “nothing yet”. “We’ll probably have an announcement soon about the strategy for Made By Maddie but I’m not ready to tell you yet,” he added.