‘Jungle Cruise’ Chugging Toward $30M Box Office Opening – Deadline

Sunday AM Update: Refresh for chart and extra evaluation  Jungle Cruise starring Dwayne Johnson and Emily Blunt saved its ship collectively on the field workplace over the weekend, and truly noticed an uptick in Friday-to-Saturday grosses (while you again out Thursday previews of $2.7M) of +15% which places the journey movie at $34.2M, a gap that’s not removed from Johnson’s pre-pandemic occasion movie Rampage ($35.7M), and the most important household movie begin through the pandemic thus far. All in, add $27.6M in abroad field workplace and $30M+ in Disney+ Premier international spend and Jungle Cruise counts a primary weekend’s value of revenues of $91.8M. Similar to Black Widow, the majority of Disney+ Premier spend, I perceive, is coming from the U.S. as our market is extra accustomed to creating purchases on the Disney+ streaming service, whereas offshore markets are nonetheless adopting.

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(L-R): Jack Whitehall as Macgregor, Emily Blunt as Lily and Dwayne Johnson as Frank in Disney’s ‘Jungle Cruise’

There are these within the trade this morning who should not impressed with these numbers. Again, blame the worldwide pandemic and dynamic windowing. A $91.8M mixed international theatrical and PVOD begin should not the substances to revenue off a tentpole which value an estimated $362M in destructive value, distribution and advertising bills. But then once more, what is actually being profitable proper now within the present international market?

At a time when many could be anxious that the delta variant is curbing enterprise, and that many households are staying dwelling, Jungle Cruise‘s pure U.S. and domestic theatrical ticket sales show –once again after Warner Bros.’ Space Jam: A New Legacy’s $31M opening– the demographic is prepared to go out. Again, after we see such holds and success within the face of dynamic home windows, the query regularly begged is how rather more may Jungle Cruise have made this weekend on the home B.O. with out Disney+ Premier blocking its path?

There are some trade analysts who declare that these sitting on the sofa to observe Jungle Cruise had been by no means going to go to the flicks anyway, however there’s a looming concern on the market by the enterprise that the informal moviegoer is displaying some doubt about returning to the cinema. There’s no fear about avid moviegoers heading to the theaters at this cut-off date.

On the opposite hand, an indication that the offshore markets nonetheless aren’t again for Jungle Cruise: Rampage posted a $114.1M a global B.O. first weekend ($55M got here from China then, which wasn’t within the combine for Jungle Cruise; the remaining stability on the enormous ape film grossed $59.1M).  Disney is all about international day-and-date launches that are hampered right here due to territory closures and capability restrictions, which is why the studio continues to argue their Disney+ Premier day-and-date theatrical mannequin. We don’t know but which future motion pictures on their theatrical slate Disney will decide to their theatrical and Disney+ Premier mannequin.

At the identical time, regardless of being sued by Scarlett Johansson over crushing the theatrical and PVOD window on Black Widow, Disney will defend that by placing Jungle Cruise on its streaming service for $29.99 (versus $19.99 or decrease), they’re attempting to place a excessive value level in order that they’re indirectly competing with movie show tickets which common $10-$15 every. Counter that with the actual fact Disney+ Premier purchase for Jungle Cruise is the higher cut price for a household of 4. Or it prices completely nothing at dwelling if the patron is taking within the Disney pic over a pirated website. At the top of the day, a simultaneous theatrical and PVOD window brings the streaming income ahead in time. “There’s too much evidence that the model diminishes the aggregate streaming revenue as well as cuts into a movie’s theatrical gross,” one movie finance insider tells us this morning.

Some have requested me why am I comping Jungle Cruise to Rampage, a pre-pandemic title: Because with reference to pure home field workplace, we have to see the place we’re versus regular requirements; it’s an indicator of whether or not we’re in a state of restoration or not. Disney and Warner’s present experimenting with dynamic home windows solely clouds any indicators of rebound. Note, it’s not prudent to comp Jungle Cruise to Rampage in weekend 2, the latter fell -44% with none occasion pic competitors mid-April 2018 and Jungle Cruise is apt to lose its premium massive format screens to Warner Bros.’ Suicide Squad subsequent weekend. With avid moviegoers selecting the premium theatrical expertise for tentpoles of their first weekend, and Jungle Cruise did 25% between Imax and PLF, ticket gross sales are apt to lower in weekend 2 with out such additions for a film title.

But going again to the pic’s theatrical success no less than right here within the states: Johnson is all the time a professional in championing his motion pictures, and he saved followers within the loop about beginning the latest press tour again on July 15 (see under). In reality, the marketing campaign began means again pre-pandemic at D23 Expo 2019 with Johnson and Blunt arriving onstage in a custom-built La Quila boat and traditional automotive respectively. Marketing reignited in May with a brand new trailer, poster, and announcement of twin theatrical and Disney+ Premier Access launch on July 30, completely revealed on Good Morning America. Johnson shared all of this on his social media handles to his big following.


In the face of a pandemic, Johnson and Blunt bravely appeared on the Disneyland premiere for the movie and even took a shock experience on the Jungle Cruise a lot to the delight of followers (see under). Social media analytics corp RelishMix experiences that that pic’s social media was large “connecting Disneyland 29.7M into the mix along with Disney Studios 62.2M, Disney+ 11.8M, Disney Channel 21.9M for a total social media universe of 559.8M total which is exceptional in relation to family live action comps. Superfan channels on YouTube are also reposting cast junkets with a viral repost rate of 23:1 for the five owned trailers which exceeds the norm of 16:1 along with key performance indicators which popped from the Disneyland premiere event last weekend.”

The Rock’s social media pull throughout Instagram, Facebook, Twitter counts 333.8M which in line with RelishMix reps 59% of your complete attain metric for Jungle Cruise together with The Rock’s YouTube channel, with 5.6M subs, which dropped trailers together with the No. 1 trailer from 17 months ago at 8.3M views. And whereas Blunt, and stars Jesse Plemons and Paul Giamatti are non-social, the Rock’s social powers blended with Jack Whitehall’s 10.2M followers and Edgar Ramirez’s 5.2M followers are selecting up the slack.


green knight


Arthouses started to see the sunshine this weekend because of A24’s The Green Knight which opened to $6.784M at 2,790 theaters within the No. 2 spot, a outcome that’s simply forward of the Oscar-winning distributor’s Midsommar which did $6.56M over the three days of the 2019 Independence Day weekend, and was a Wednesday opener. Green Knight performed notably in upscale and hipster arthouses, i.e. Alamo Drafthouse had 5 of the highest ten runs I hear. Again, an enormous metropolis play right here with its principal money coming from New York, Los Angeles, Chicago, Dallas, San Francisco, Boston, DC, Seattle and Phoenix. A24 hung onto this David Lowery-directed, Dev Patel fantasy movie all through the pandemic, moderately than relegate it to a PVOD launch, and I’m positive they aren’t sorry. The pic value below $30M, however I perceive a majority of that manufacturing value was coated by overseas gross sales. The pic is on a 20-day theatrical window.

Relish Mix says {that a} bulk of Green Knight’s close to 45M social media universe earlier than opening weekend got here from 41.3M views on 5 YouTube movies which had been re-dated from the pic’s authentic February 2020 drop of supplies. In regards to chatter, “Conversations shout with excitement about the approach that A24 has taken to introduce the pic’s mythology with early calls for Oscars cinematography nominations as fans of Patel and Alicia Vikander await the release.”

The studio dropped a video which clocked 7.4M views on YouTube concerning the pic’s origins which is the 14th Century epic poem Sir Gawain and the Green Knight.

Always eager on connecting with Gen-X and millennials, A24 even created an actual roleplaying sport for Green Knight. 

Last weekend’s pure theatrical releases, Universal’s M. Night Shyamalan Old and Paramount’s Snake Eyes took tumbles of their second weekends respectively with -60% and -70%. Old, which posted a drop on par with Shyamalan’s 2006 misfire Lady within the Water, was adequate to take No. 3 (some have it at No. 2) with $6.76M and a ten-day of $30.6M. Snake Eyes at 2,348 theaters made $4M for a ten-day tally of $22.2M. Again the lackluster outcomes right here strictly boil all the way down to lack of curiosity within the IPs, as indicated by the pic’s bitter viewers exit outcomes final weekend.

In fifth place is Focus Features/Participant’s Stillwater which is coming in proper the place many anticipated with $5.1M in fifth at 2,531 theaters and 232 DMAs.

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Matt Damon, Lilou Siauvaud
Focus Features

“We’re thrilled to see so many parts of the country, like the Midwest and the South, returning to theaters to watch Matt in Stillwater. Those audiences came out solidly, which is promising for the weeks to come on the film,” mentioned Focus Features president of distribution Lisa Bunnell. As we informed you yesterday, the film which is partially set in Stillwater, OK the place Damon performs an oil-rig employee, noticed 5 out of its high ten theaters this previous weekend coming from Oklahoma which is unusual for the home B.O. Stillwater‘s high theaters over Friday and Saturday had been 1.) Warren 14, Oklahoma City ($16k) 2.) the Carmelview, Phoenix ($10,4K) 3.) Broken Arrow, Tulsa ($10,1K), 4.) Tibbs, Indianapolis ($8,3K), 5.) Cinemark 17, Tulsa ($7,5K), 6.) Cal Oaks, LA ($7,2K) 7) Showbiz, Oklahoma City ($7,1K), 8) AMC Stillwater ($7,1K), 9) Estrella Falls, Phoenix ($7K) and 10) Cinemark West Plano ($6,7K).

Top markets for Stillwater included had been LA and NY with essentially the most runs respectively 127 (7.1% of the B.O.) and 103 cinemas (4.2%).  Phoenix, San Francisco, Oklahoma City, and Denver had been above their regular market share with Oklahoma City persevering with to be essentially the most spectacular putting ninth with solely 17 runs. Best grossing area for the movie was the South. Overall in rank the opposite high grossing markets had been 3) Dallas (69 theaters, 3.9% of B.O.), 4) Phoenix (43 theaters, 3.3%), 5) San Francisco (56 theaters, 2.5%), 6) Houston (49 theaters, 2.4%), 7) Chicago (69 theaters, 2.4%), 8) Denver (47 theaters, 2.2%), 9) Oklahoma City (17 theaters, 1.9%) and 10) Atlanta (54 theaters, 1.9%).

We’re constructing this weekend’s high 10 chart:

  1. Jungle Cruise (Dis) 4,310 theaters, Fri $13.378M/3-day $34.2M/Wk 1
  2. The Green Knight (A24) 2,790 theaters (-25)/Fri $2.878M/3-day $6.78M Wk 1
  3. Old (Uni) 3,379 theaters (+24), Fri $2.1M (-70%)/Sat $2.65M/Sun $1.99M/3-day $6.76M (-60%)/Total: $30.6M/Wk 2
  4. Black Widow (Dis) 3,360 theaters (-890)/Fri $1.9M (-46%)/3-day $6.09M (-48%)/Total $166.7M/Wk 4
  5. Stillwater (Foc) 2,531 theaters, Fri $1.85M/Sat $1.92M/Sun $1.35M/3-day $5.12M/ Wk 1




Saturday AM Update: Typically these theatrical day-and-date in-home releases are usually frontloaded, so will probably be attention-grabbing to see if Disney’s Jungle Cruise goes off target tonight after posting a stable Friday of $13.378M which has predictions at a $32.5M opening. That’s a better-than-expected opening for the Dwayne Johnson-Emily Blunt movie, and bests the previous’s pre-pandemic debut of Skyscraper ($24.9M) and isn’t too removed from the beginning of his 2018 Rampage ($35.7M). Jungle Cruise can be outstripping the theatrical 3-day of household pic Cruella ($21.5M) (granted, it was a largely feminine skewing title), which was additionally out there in properties on Disney+ Premier for $29.99. Imax and premium massive format screens are delivering round 33% of the gross; one other indicator that when individuals go to the flicks through the pandemic, they’re selecting to observe motion pictures in essentially the most platinum means attainable. The finest markets for Jungle Cruise was the West (9 out of the highest 10 theaters had been within the area), Midwest, and Southeast.

How rather more does Jungle Cruise make on Disney+ Premier over the weekend (at a $29.99 value)? We’re anticipated to seek out out extra tomorrow.

Despite being sued by Scarlett Johansson over their shake-up of the distribution mannequin on Black Widow, I’m positive Disney continues to be unapologetic about sticking to a dynamic window right here on Jungle Cruise within the face of the delta variant. Last night, Paramount unset their eOne title Clifford the Big Red Dog out of concerns for the lingering virus. Disney’s protection for day-and-date stays households’ hesitation to enterprise out whereas the virus continues to be round, giving customers the choice of when and the place to see the film. At the identical time, that has some within the trade wrinkling their eyebrows on the conglomerate as Disney theme parks stay open; actually they pushed the state of California drastically to ease their Covid restrictions in order that Disneyland may re-open.

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While the general weekend field workplace stays low with an estimated $73.2M from all titles – although up 3% from final weekend, we’ll by no means know what a full field workplace restoration seems like, even within the face of the pandemic, till all this day-and-date experimenting ceases. There’s little doubt that we’ll shut the hole between the 2021 and 2020 field workplace. Through final Sunday July 25, 2021, field workplace was operating solely 18% behind the Jan. 1-July 25, 2020 interval with $1.55 billion.

Jungle Cruise did effectively with audiences incomes an A- CinemaScore, which is identical Johnson acquired on Rampage and San Andreas. CinemaScore/Screen Engine viewers exits on PostTrak had been excellent with 80% within the high two packing containers and a 60% from the final viewers, whereas children below 12 loved the Disney theme park-inspired pic much more with 87% constructive and a 70% advocate. Males confirmed up at 52%, females at 48% with 52% over 25 with 34% below 17 years previous. Diversity demos had been 55% Caucasian, 18% Latino, 13% Black, & 14% Asian/different.

The Green Knight

The Green Knight

Universal’s M. Night Shyamalan film Old will maintain the No. 2 spot a second Friday of $2.09M (-70%) and a second weekend of $6.67M (-60%) for a ten-day of $30.5M, nevertheless, A24’s The Green Knight is coming in larger than the $4M anticipated with its Dev Patel fantasy film The Green Knight with an estimated $6.58M at 2,790 theaters which earned a C+ CinemaScore. That’s par for the course with A24 on their edgy style fare: win over critics (this title at 89% licensed recent) and divide audiences (however hold them discussing the movie on the way in which dwelling). Green Knight‘s begin is true within the wheelhouse for A24: presently barely forward of Midsommar‘s 3-day of $6.56M (although that Ari Aster title had a 5-day debut). With a brief window of 20 days, can Green Knight leg out and do a 4x a number of like Midsommar ($27.4M)? That would come as an exquisite signal for arthouses as they’re hungering to do a pre-pandemic stage of enterprise. Green Knight hooked an incredible 18-34 demographic of 70%, with 62% over 25, leaning male at 62%. Those who confirmed up had been 60% Caucasian, 19% Latino, 10% Black and 11% Asian/different. The David Lowery-directed film performed finest on the coasts, and in large cities, and we hear that the Scotiabank in Toronto cracked its high ten theaters — an incredible signal for moviegoing within the Canadian cinema capital because it reopened simply over two weeks in the past. Green Knight made $2.878M yesterday (together with $750K previews), which is larger than Midsommar‘s Friday of $2.2M.

Black Widow


Disney’s Black Widow is estimated to do $6.09M in weekend 4, -48%, for a operating whole of $166.7M in 4th place. For these holding monitor, if that estimate holds up, will probably be the worst fourth weekend ever for a Disney-released Marvel title after Ant-Man‘s fourth weekend of $7.9M. Typically, all Disney-released MCU titles publish fourth weekends within the double digits, except for Ant-Man and Ant-Man and the Wasp ($8.76M).

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Focus Features

Focus Features/Participant’s Stillwater will crack the highest 5 with a $1.84M Friday (together with $280K Thursday previews) and a $4.5M estimated Friday-Sunday begin at 2,531. Audiences weren’t wowed with a B- CinemaScore. PostTrak was terrible at 63% constructive, and a 34% advocate. Audience leaned male at 51% with older audiences popping out at 81% over 25, 46% over 35, and 36% over 45 years previous. Diversity demos had been 66% White, 17% Latino, 8% Black, & 9% Asian/different. Stillwater performed finest within the Midwest and South with 5 of its high ten runs coming from Oklahoma; which hardly ever pops on the field workplace. Best numbers had been in Oklahoma City, Tulsa, Dallas and Houston.

Top 5 estimates for the weekend of July 30-Aug. 1

  1. Jungle Cruise (Dis) 4,310 theaters, Fri $13.378M/3-day $32.5M/Wk 1
  2. Old (Uni) 3,379 theaters (+24), Fri $2.09M (-70%)/3-day $6.67M (-60%)/Wk 2
  3. The Green Knight (A24) 2,790 theaters (-25)/Fri $2.878M/3-day $6.58M Wk 1
  4. Black Widow (Dis) 3,360 theaters (-890)/Fri $1.9M (-46%)/3-day $6.09M (-48%)/Total $166.7M/Wk 4
  5. Stillwater (Foc) 2,531 theaters, Fri $1.84M/3-day $4.5M/ Wk 1

Friday afternoon replace revised: While the city is getting used to projecting Warner Bros.’ day-and-date theatrical and streaming numbers, Disney’s throwing a little bit of a curveball: Remember, many field workplace analysts didn’t see the Friday-to-Saturday 41% collapse of Black Widow coming.

Warner’s theatrical titles within the dwelling are free to HBO Max subscribers, whereas Disney+ subs must pay an additional $29.99 to see Jungle Cruise. To date within the pandemic, we’ve had a higher variety of Warner Bros/HBO Max motion pictures vs. Disney/Disney+ Premier titles. In revised afternoon estimates, we hear the projection for the Dwayne Johnson-Emily Blunt pairing stands between $12M-$13M at the moment, which may close to a $30M 3-day at 4,310 theaters, the pandemic’s widest opening title thus far. That Friday determine consists of final evening’s $2.7M. Again, take these numbers with a grain of salt.

Comparing to a different Disney household movie that’s on a dynamic window, Jungle Cruise‘s Friday is ahead of Cruella‘s first day of $7.7M. That movie over three days of a four-day holiday weekend wound up at $21.5M. Should Jungle Cruise‘s Friday remain high, it will also best the first day for a Johnson pic since 2018’s Skyscraper ($9.2M), which went on to do $24.9M — that’s with none competitors from a house launch.

A24 is trying to take No. 2 with its David Lowery fantasy The Green Knight headed towards an estimated $2.5M-$3M Friday, together with $750K previews. At 2,790 venues, the pic may do between $6.5M-$8M.

Universal’s M. Night Shyamalan-directed style pic Old is seeing a $1.9M Friday (-72%), $6M second weekend, -64%, for a 10-day of $29.8M within the No. 3 spot.

Seven Bucks Productions’ Hiram Garcia On The ‘Jungle Cruise’ Release, Creating A Bubble For ‘Red Notice’ Shoot & Where He Got The Idea For ‘Red One’

Disney’s fourth weekend of Black Widow is seeing round $6.1M, -47%, after a $1.8M Friday (-48%) on its option to $166.7M for No. 4.

Focus Features’ Tom McCarthy-directed drama Stillwater is taking a look at $1.4M at 2,531 for a 3-day of $3.5M, additional down the charts.

Friday AM replace: Disney is reporting $2.7M for its Dwayne Johnson-Emily Blunt household journey film Jungle Cruise from reveals that started at 7PM. The movie, which was delayed because of the pandemic, can be hitting Disney+ Premier at $29.99 at the moment. In the wake of Scarlett Johansson’s lawsuit towards Disney for breach of contract on its failure to ship an unique huge theatrical launch on Black Widow, I hear that the Dwayne Johnson and his Seven Bucks camp haven’t any intention of battling Disney for any anticipated lack of {dollars} on this day-and-date launch on the Jaume Collet-Serra-directed film; the motion star’s camp was in lock-step with the Mouse House when the announcement was made to ship the pic to a worldwide viewers in every single place at a time when sure offshore theatrical markets (like Southeast Asia) are offline on account of Covid.

Jungle Cruise is trying to do $25M this weekend, with one other $40M from worldwide territories for $65M WW on the field workplace.

In regards to pandemic field workplace numbers, and specifically Disney+ Premier-box workplace releases, Jungle Cruise bested the Thursday evening of Cruella which did $1.4M. Note these newest experiments by Disney have roughly an unique Thursday evening window earlier than they hit the streaming service at midnight Friday.

Jungle Cruise‘s Thursday night is ahead of Johnson’s 2018 Skyscraper which wasn’t a excessive for him on the B.O.; that pic doing a $1.95M in previews at 2,950 theaters off 7PM showtimes earlier than posting a $9.2M Friday, $24.9M 3-day. The pic finaled at $68.4M in U.S./Canada. Jungle Cruise can be forward of Rock’s New Line/Warner Bros’ Rampage which made $2.4M on its first Thursday. That translated right into a pre-pandemic 2018 Friday of $11.5M, and a $35.7M 3-day.

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Disney is predicted to report first weekend international PVOD numbers on Jungle Cruise on Sunday AM. Black Widow‘s first weekend on Disney+ Premier was $60M. Add in $158M WW theatrical debut, and the primary weekend international B.O. and Disney PVOD tackle that movie was $218M. Samba TV, which solely clocks terrestrial Smart TV households in streaming viewership, reported a 10-day U.S. family viewership of Black Widow of 2M which interprets right into a PVOD gross income over that body of $59.98M stateside. To date, on the home B.O., the Johansson MCU film counts $160.6M.

The Green Knight


A24’s Dev Patel fantasy film Green Knight got here up sturdy with $750K at 2,790 theaters. The NY-based indie distrib’s earlier preview highs embody Ari Aster’s Midsommar (which began on a Tuesday) with $1.1M and the filmmaker’s Hereditary which did a $1.3M Thursday. Green Knight has one of the best critiques of the weekend for a large entry at 91% recent. Jungle Cruise is all the way down to 63% recent. Green Knight was beforehand reported to do round $4M this weekend.

Focus Features’ Stillwater additionally held previews at 7PM yesterday making solely $280K from 1,970 places. The Matt Damon drama, which made it world premiere at Cannes, is at 70% recent on Rotten Tomatoes. The film is predicted to do round $5M this weekend at 2,531 places.

Universal’s Old was the No. 1 movie all through the week with a 7-day estimate of $23.9M at 3,355 theaters. The No. 2 film? Black Widow in its third week, which did $17.44M at 4,250.

Source Link – deadline.com

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