UPDATED EXCLUSIVE: As we first advised you final month, former Warner Bros. International Marketing EVP Julien Noble is headed to Universal, and can begin because the studio’s new President of International Marketing on March 15 in Los Angeles.
You can learn the inner memo from Universal Global Chief Marketing Officer Michael Moses under. Noble will report back to Moses, and be a part of the studio’s senior worldwide suppose tank together with distribution boss Veronika Kwan Vandenberg (additionally a Warner Bros vet) and Niels Swinkels. Noble will even work carefully with Dwight Caines, President of Domestic Marketing.
I’m glad to substantiate the excellent news that Julien Noble is becoming a member of Universal as our new President of International Marketing.
Warner Bros. Names Josh Goldstine President of Worldwide Marketing
Julien is a dynamic mixture of expertise, enthusiasm and entrepreneurialism and I’m sure he will probably be a strategic addition to our crew as we confront the persevering with impacts of the pandemic and an business reshaped by seismic shifts. I’m excited that he’ll be a part of us in Los Angeles as an architect and accomplice as we centralize our group in a extra globalized construction.
Julien brings with him expertise working in territory and in area in addition to spectacular stints at main studios, making him an govt with an unlimited basis and forward-thinking dexterity who will advocate for what’s wanted to succeed throughout cultures and international locations. He’s labored inside devoted disciplines earlier than progressing to management positions that contain all components of promoting, first at Disney, then Fox and most lately Warner Bros.
Julien comes most instantly from his function as Executive Vice President, International Marketing at Warner Bros., the place he was chargeable for innovating WB’s advertising and marketing operations throughout the studio’s worldwide crew. He oversaw worldwide campaigns that led to main field workplace successes together with Joker, Shazam!, Godzilla: King of the Monsters and It Chapter Two. Over the course of this previous 12 months, he’s been part of nimble worldwide theatrical releases of Tenet and Wonder Woman 1984 in the course of the pandemic. Prior to that, Julien spent 4 years at twentieth Century Fox managing the International Digital Marketing crew earlier than rising to Executive Vice President of Worldwide Digital Marketing, engaged on campaigns like Deadpool, The Greatest Showman and Bohemian Rhapsody. He additionally spent 5 years at The Walt Disney Company in varied management positions, together with Senior Vice President, International Digital Marketing, working throughout all the foremost labels at that studio.
On March 15, Julien will be a part of our crew in Los Angeles, the place he’ll report back to me, function a member of the senior worldwide cupboard together with Veronika Kwan Vandenberg and Niels Swinkels and collaborate carefully throughout all capabilities of promoting with Dwight Caines, President of Domestic Marketing. Julien will even work carefully with our territory workplaces all over the world to make sure we proceed to optimize for fulfillment in every single place.
I need to proceed to acknowledge Simon Hewlett, each for his unimaginable accomplishments because the advertising and marketing chief for worldwide over the previous seven years and for his partnership as we additional consolidate our groups in an built-in globalized construction. During Simon’s tenure, Universal’s worldwide efficiency has grown right into a constant business powerhouse, and the campaigns he’s overseen have been distinguished by each rigor and innovation which have lifted Universal over the competitors, again and again. Simon merely wasn’t in a position to make the everlasting transition to LA, however I’m so grateful that he’s staying on by way of the summer season to make sure continuity as we onboard Julien. It’s merely nice to have him round and I’ve so loved working with and studying from him as a accomplice.
Although I usually share this sentiment with the group, it bears repeating: we’ve got far and away the very best advertising and marketing crew within the enterprise, and I do know that our studio’s continued success, even below these unprecedented situations, is in massive measure a results of their efforts. I’m proud to have known as Universal residence for greater than twenty years, however by no means extra so than now as this group has proven that you may take advantage of out of powerful circumstances you probably have expertise, grit, agility and teamwork. This gang’s bought all of them.
Please be a part of me in congratulating and welcoming Julien to Universal!
PREVIOUS EXCLUSIVE, Jan 7: Sources inform me that Warner Bros. International Marketing EVP Julien Noble is leaving the studio, and in talks for the same function at Universal.
I perceive that Noble introduced his exit to his Warner Bros. international advertising and marketing crew yesterday and that he’ll be departing Warners in mid February.
Noble apparently has been negotiating his exit since late final 12 months, and I’m advised it’s not linked to at this time’s information, which Deadline broke, of former Uni Global Marketing Boss Josh Goldstine being named Warner Bros. President of Worldwide Marketing.
Noble’s observe report at Warners consists of the worldwide advertising and marketing campaigns for Tenet, Wonder Woman 1984, the very best grossing R-rated film of all time, the $1 billion-plus Joker; It: Chapter 2, Godzilla: King of the Monsters, and Shazam.
Uni has been in search of a President of International Marketing because it was announced back in October that Simon Hewlett was planning to depart the studio. Hewlett is predicated in London, and Uni was trying to combine its international advertising and marketing and distribution ops out of Los Angeles.
Noble arrived at Warners in January 2019, reporting to then advertising and marketing boss Blair Rich. Before Warner Bros, Noble labored at 20th Century Fox the place he was EVP, Worldwide Digital, engaged on award-winning campaigns for the Deadpool and X-Men franchises in addition to The Greatest Showman, Logan and supreme 4 Oscar winner Bohemian Rhapsody. Noble additionally served earlier as Fox’s SVP of Digital, International. Previously, he spent seven years at Walt Disney Studios within the UK and the U.S. in quite a lot of roles, most lately as VP, Global Digital and Publicity, the place he labored on such titles as The Avengers releases and Frozen. Noble lower his enamel in leisure in France working at 20th Century Fox as a brand new media govt. He is multilingual and holds levels from the INSEEC School of Communication (often called Sup de Pub in France) and Pigier, Aix en Provence.