The firm has additionally bought a slew of initiatives to the streamers in latest months and is retooling a raft of worldwide codecs that it hopes will bolster its enterprise additional.
CEO David George tells Deadline which of those it has excessive hopes for and the way the enterprise is altering, forcing it to adapt its unscripted technique.
George believes that long-running British format Come Dine with Me is ideal post-pandemic fodder and can be in talks to deliver again a retooled model of I’m a Celebrity… Get Me Out of Here.
Come Dine with Me (beneath), which has aired over 1,000 episodes within the UK on Channel 4, follows a gaggle of novice cooks who host a three-course feast. The present has beforehand been remade within the U.S. for TLC and Lifetime. George mentioned it’s a precedence for the producer.
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“We all kind of collectively at ITV feel like if that show was ever to get a facelift and a rethink, right now would be the best time because the only thing people want to do [now] is go dine with somebody,” he mentioned.
He added that it’s trying to “throw the format on its head” and reimagine it given how topical and well timed it’s. He’s already thought of some concepts.
“You could hold dinner parties where people are watching and it becomes mystery science theater, and you’re watching Netflix in the background while you’re eating, so Netflix, if you want to buy that, feel free to give me a call,” he mentioned. “There’s just so many different ways to skin the cat with it, and you can go high end, huge dinner parties, celebrities traveling the world. Maybe that’s the way you go because people want to travel or you could go really lo-fi, and make it another event, as opposed to just the experience of the dining.”
The different format that it’s scorching on is I’m a Celeb, which was remade by ABC in 2003 and NBC in 2009. In the UK, broadcaster ITV moved the present from Australia to Gwrych Castle in Wales because of the pandemic and George and his workforce are in conversations to see if the same setup may work within the U.S.
Elsewhere, it has eyes on worldwide codecs comparable to cabin-based courting format Let Love Rule, created by Big Brother and The Voice creator John De Mol, Israeli wedding ceremony shock format Marry Me Now and household leisure format Stacking It, a partnership with Japan’s Nippon TV.
These come on the again of promoting buzzy whodunit cooking format Rat In The Kitchen to TBS.
The firm can be ramping up its personal home U.S. improvement and George revealed that it has simply bought an enormous survival cooking competitors. It can be out pitching I’d Do Anything For Love (But I Won’t Do That), a relationship format with Meatloaf based mostly on his iconic rock hit. This present is developed by Nobody’s Hero, the manufacturing firm arrange by Christopher Potts and Jonty Nash — two of the creatives behind Netflix’s Nailed It!, who struck an general cope with ITV America final 12 months.
George mentioned the pair provide you with the “craziest” and “wildest” concepts and believes that the non-scripted enterprise will see extra of those partnerships in future with one other massive deal coming down the monitor. “Building infrastructure is a gigantic nightmare, and it’s much easier for creative people to stay creative if they’re only focused on the ideas and not squarely running the business, and frankly, the market can’t sustain the number of production companies that had sustained so long ago because those linear hours aren’t going to be there,” he mentioned.
The former MTV exec believes it’s a unbelievable time to be an leisure producer as all the broadcast networks seek for new concepts and the streamers are making massive strides in unscripted.
He mentioned that the Queer Eye producer has bought 5 or 6 sequence to Netflix within the final six months together with a high-end crime doc miniseries, a cooking competitors and an enormous gameshow. George mentioned that the problem now is determining which enterprise mannequin works for every present.
“We had a show in the UK that Netflix wanted to commission, and ultimately because of some of the creative constraints that were around it, we made a decision that we didn’t want that to happen in the UK, and that we wanted to bring it here to the States and pitch it, and ultimately, ended up selling it to a broadcaster,” he mentioned. “Conversely, we actually got an offer on a broadcast show, it was actually a Nobody’s Hero project, and the terms were so bad on it, we flipped it and sold it to Netflix. It’s the tale of the two models.”
Over the subsequent twelve months, George believes courting codecs and “zany” and “outlandish” gameshows would be the order of the day as folks look to overlook the pandemic. But he’s additionally involved that there could be a dip in viewing as soon as persons are in a position to go away their homes – views echoed recently by Adult Swim President Michael Ouweleen.
“I am concerned because people are not going to be in front of their television sets anymore, you know, like the last thing you want to be doing is sitting in front of a television set long-term after being in front of one for a year, but at the same time, it’s a great time because all of these streamers need new shows that are loud, and bold, and broad, and you’re going to see a resurgence in big formats, period.”
ABC’s The Chase is wanting good for a renewal and subsequent up for ITV America is Season 3 of Love Island, which is at present in pre-production. The U.S. model of the British courting format is heading to Hawaii for its third run after being in Las Vegas final 12 months because of the pandemic. “The first season was a bit of a learning curve for both us and CBS in terms of how you actually do it, the second season was a lesson in creative production but… in a strange way, you know, the pandemic actually helped Love Island,” he mentioned.
The firm will proceed to do post-production in Los Angeles, giving them extra flexibility to show the present round shortly. Content will even characteristic on Paramount+ for the primary time, which George believes will assist the format. “It’s a bit of a hybrid model this year,” he mentioned. “It’s a [glimpse] of what the future of that franchise can be. Like, if it can live in both places, it just becomes that much more valuable to CBS Viacom, so you know we’re really, really optimistic.”