7 min learn
I’ve been spending a lot of time over the previous few months speaking to folks about why they hesitate to begin one thing new, and their reply is commonly the identical: They’re afraid.
I can relate. I’ve constructed and bought a number of companies, promoting my final firm for $235 million, and I used to be afraid each time — of failing, of rejection, of letting folks down. I’m nonetheless scared. We’re all scared! The key isn’t to eradicate our fears however moderately to learn the way to face them and transfer ahead. To do this, I created a easy four-step FEAR course of:
Step 1 → Feel your worry.
Fear is a survival intuition. It protects us from hazard and permits us to survive. But our minds usually don’t know the distinction between an existential menace (saber-tooth tiger!) and a nonexistential menace (embarrassment!). So we’d like to train it. Research reveals that almost all feelings final solely up to 90 seconds. When you are feeling the worry, remind your self that it’s simply that: worry. Not hazard. And it’s not everlasting.
Step 2 → Embrace your worry.
Let’s be life like: You can’t eradicate worry with logic. It’s with you whether or not you prefer it or not. So you may both struggle it…or embrace it. And I say embrace it. Why? First, as a result of worry is your buddy. The emotion is there to shield us, even when it’s generally misguided. And second, for those who settle for that it’ll all the time be round, then you may cease losing time attempting to “overcome” or “get rid” of it. Shift your time towards understanding, managing, and (most necessary) sharing it. Things are a lot scarier on the within than they’re on the surface! Shine a vivid gentle in your worry and produce it into your aware degree. Talk with a buddy or write it in a journal. Once you determine your worry, you’re that a lot nearer to proudly owning it.
Step 3 → Act in your worry.
Aristotle believed the remedy for worry was to act in virtuous methods, together with being brave. I can inform you from private expertise: He’s proper. Action creates additional motion; momentum creates additional momentum. If I feared making gross sales calls, I made a gross sales name. If I feared stepping on a stage, I did simply that. After one step, we begin constructing the arrogance and the courage to take the subsequent. If I ever hesitated, I began evaluating the risk of motion in opposition to the chance of no motion. What would occur now — or in a yr? — if I didn’t take motion? Is that consequence worse than the chance related to leaping in and constructing the lifetime of my desires? I’d moderately have an ocean of worry than a mountain of remorse.
Step 4 → Repeat.
This isn’t a recipe for making worry go away however a course of for us to really feel our fears and transfer ahead. The secret is to learn the way to flip your fears into gas for achievement. Little by little, you’ll change into stronger than your fears — till they now not have any energy.
How Three Side Hustlers Did It
Learn from Your Fear
“When I decided to pursue my true desire and build a new professional path as a life and executive coach, my anxiety was through the roof. I felt like such an impostor. I thought, Why would anyone want to hire me as a coach? If I tell people I am starting a business, they will laugh at me. But I realized that the only way forward — the only way to create change — is to allow and accept a part of the growth process that is intensely uncomfortable. Instead of trying to ignore my feelings of fear, I started paying attention to them. When I noticed my own self-sabotaging thoughts, I’d work to replace them with more encouraging ones. I began taking notes of each little success I was creating and giving myself permission to celebrate every one. When I failed (and it still happens today), it allowed me to switch my mindset from ‘I failed’ to ‘I learned something that will help me be better next time.’ I built tolerance for uncomfortable moments — and that’s necessary to become an entrepreneur.” — Sara Kimelman, founder, Reline Coaching
Study Your Own Success
“I’m a graphic designer and an artist, and I wanted to create a tribute piece to one of my favorite designers, Milton Glaser, who is best known for creating the I Love New York logo. In his career, he created promotional posters for the Catskill Mountains, not far from where I live, and it dawned on me that no one was producing modern posters to encourage regional tourism. I created some for the Catskills and started selling them locally and on Etsy. They’ve been a bigger success than I expected, but it’s easy for impostor syndrome to creep in. It’s not even that I’m afraid to put my work out there; my real fear is that I haven’t learned the formula of my success. So now I’m working to understand it, and to learn how to replicate it. After all, I want this to eventually be my hustle, and not just my side hustle. I’m creating new designs, and I’m hoping they will be as much of a success as my Catskills work. But either way, it will be an opportunity to learn something about what customers want, which will make me stronger as I build this brand moving forward.” — Kelly Ann Raver, cofounder, Raver Press
Don’t Build in Isolation
“I first had the idea for Cure Hydration, a healthy sports drink, when I was training for a triathlon and struggling to recover from my own workouts. I wanted to explore the idea, but I had a full-time job as the director of marketing at Jet.com, and I wasn’t ready to walk away — or jeopardize my position with the company. I was working 50-plus hours a week at my day job, and figured I’d need at least 10 weekly hours to develop my side hustle. Instead of doing it in secret, I went to Jet’s legal counsel and asked for permission to work on the idea. She told me there was no issue, as long as I didn’t build the business while I was at the office. With her blessing, I incorporated the business through LegalZoom and got to work at night and on weekends. It gave me the time to validate my idea and see the steps I needed to take to launch the product. When I finally decided to pursue it full-time, I was confident.” — Lauren Picasso, founder and CEO, Cure Hydration