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GMB wins ratings war with BBC Breakfast on Piers Morgan’s last day

ITV shares slumped the day after Piers Morgan sensationally stop Good Morning Britain in a smash-hit closing episode which noticed ratings soar.

Shares within the broadcaster have plummeted by 5.5 per cent at the moment, regardless of yesterday’s divisive present beating BBC Breakfast viewing figures for the primary time since 2017. 

Experts say the shock departure of ITV’s tough-talking morning host – who helped add 1,000,000 new viewers in his time on GMB – might have prompted the fast drop.  

The risk of a possible investigation by Ofcom into Mr Morgan’s feedback on the present might even have sparked panic amongst traders.

Yesterday’s surprising GMB phase noticed Mr Morgan storm off digicam throughout a heated on-air row with weatherman Alex Beresford over his criticism of Meghan Markle. 

Mr Morgan had declared the Duchess of Sussex’s incendiary claims to Oprah concerning the Royal Family ‘contemptible’ and stated: ‘I do not consider virtually something that comes out of her mouth’ within the present one day prior.

Mr Beresford accused him of unfairly ‘trashing’ Meghan, branding him ‘diabolical’ and saying: ‘I’m sorry however Piers simply spouts off on a daily foundation and we have now to take a seat there and hear’.

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Piers Morgan’s divisive closing episode of Good Morning Britain was a ratings hit – beating BBC Breakfast viewing figures for the primary time since 2017

Shares in ITV have plummeted by 5.5 per cent today, despite yesterday's divisive show beating BBC Breakfast viewing figures

Shares in ITV have plummeted by 5.5 per cent at the moment, regardless of yesterday’s divisive present beating BBC Breakfast viewing figures

Mr Walker (pictured) shared a picture of himself and Ms Minchin, writing: 'This was taken a few seconds before I stormed off set because Carol said it was going to be chilly this weekend.'

Mr Walker (pictured) shared an image of himself and Ms Minchin, writing: ‘This was taken just a few seconds earlier than I stormed off set as a result of Carol stated it was going to be chilly this weekend.’


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It is known Mr Morgan had been requested to apologise for his remarks – which had been criticised by psychological well being campaigners – however had declined and he and ITV had ‘agreed to disagree’.

Chief market analyst at Markets.com Neil Wilson advised Yahoo Finance: ‘Investors could also be slightly anxious concerning the lack of ratings for GMB – it wasn’t precisely doing that properly earlier than he joined and its primetime slot may have repercussions for adverts. 

‘Love or detest, Morgan boosted ratings.

‘It may be that traders are anxious about an investigation over feedback made by Morgan on air.’

The controversial phase on Monday – which adopted the Harry and Meghan interview which aired in a single day – sparked greater than 41,000 complaints to Ofcom, with the regulator vowing to analyze.

And at the moment it was claimed that Meghan made a proper grievance to ITV herself about Mr Morgan, saying she was anxious about how his feedback on Monday might have an effect on folks making an attempt to deal with their very own psychological well being issues. 

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Mr Morgan took to Twitter today to celebrate his ratings success - after having a brief spat with BBC presenter Dan Walker

Mr Morgan took to Twitter at the moment to have a good time his ratings success – after having a quick spat with BBC presenter Dan Walker

On Tuesday, Mr Morgan returned to screens throughout the nation in a bombshell episode which noticed him storm off display screen saying ‘I’m achieved with this’ after being challenged on his place of the Duke and Duchess by his co-star Mr Beresford.

At its peak yesterday – simply earlier than 8am – Good Morning Britain had 2.2 million viewers tuned in to observe Mr Morgan and co-host Susanna Reid.

Meanwhile, presenters Dan Walker and Louise Minchin on the BBC’s morning present Breakfast pulled in 1.8 million viewers at its 9am peak, figures present.

GMB has solely ever overwhelmed BBC Breakfast within the ratings war thrice prior to now – in September 2014, December 2014 and June 2017, figures from Overnights.television have revealed. 

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Piers Morgan laughs as he leaves his West London home today after quitting GMB in a row sparked by his comments about not believing Meghan Markle

Piers Morgan laughs as he leaves his West London house at the moment after quitting GMB in a row sparked by his feedback about not believing Meghan Markle, and doubling down at the moment he stated: ‘I do not consider virtually something that comes out of her mouth and I feel the injury she’s achieved to the British monarchy and to the Queen at a time when Prince Philip is mendacity in hospital is big and admittedly contemptible’

Mr Morgan took to Twitter to have a good time his ratings success, writing: ‘Good Morning Britain beat BBC Breakfast within the ratings yesterday for the primary time. My work is finished.’ 

Mr Morgan additionally used the social media platform to reply to a jibe from BBC presenter Mr Walker yesterday.

Mr Walker shared an image of himself and Ms Minchin, sarcastically writing: ‘This was taken just a few seconds earlier than I stormed off set as a result of Carol stated it was going to be chilly this weekend.’ 

Mr Morgan replied: ‘I’m stunned BBC bosses did not storm in and drag you off set after yesterday’s ratings got here in.’

Mr Walker hit again, writing: ‘Congratulations on your ratings.

Mr Morgan has now doubled down on his comments about Meghan Markle after dramatically storming out of the Good Morning Britain studio and quitting the programme. At 6.11am today Mr Morgan tweeted: 'On Monday, I said I didn't believe Meghan Markle in her Oprah interview. I've had time to reflect on this opinion, and I still don't. If you did, OK. Freedom of speech is a hill I'm happy to die on. Thanks for all the love, and hate. I'm off to spend more time with my opinions'

Mr Morgan has now doubled down on his feedback about Meghan Markle after dramatically storming out of the Good Morning Britain studio and quitting the programme. At 6.11am at the moment Mr Morgan tweeted: ‘On Monday, I stated I did not consider Meghan Markle in her Oprah interview. I’ve had time to replicate on this opinion, and I nonetheless do not. If you probably did, OK. Freedom of speech is a hill I’m joyful to die on. Thanks for all of the love, and hate. I’m off to spend extra time with my opinions’

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Ranvir Singh co-hosted Good Morning Britain with Susanna Reid at the moment after Mr Morgan’s choice to stop the present

‘Ours have been good too. In different information… I hope my boss would have dragged me off set if I’d used my platform – on nationwide TV – to inform a pregnant girl, talking overtly about suicidal ideas, that I did not consider a phrase she stated.’

Mr Walker then returned to Twitter to deal with Mr Morgan, writing: ‘Sorry to listen to the information about your departure from GMB.


‘If you want to return on the UK’s primary breakfast present to speak about it… we might make some area for you within the morning.’

He then thanked his supporters for his or her ‘form feedback’, including: ‘I actually admire the type phrases and I’ll confess to glossing over a lot of the insults and sweary fury of the last few hours.’

In one closing dig, Mr Walker wrote: ‘To all of the shouty, sweary folks telling me I’m nothing like you already know who… Thank you.

‘If you need a programme joyful to take advantage of points like psychological well being to create controversy, division and clicks I’m delighted to say… you are within the fallacious place. Have an exquisite Wednesday.’ 

It was at the moment claimed that Meghan Markle wrote to ITV’s boss to complain about Mr Morgan hours earlier than the Good Morning Britain co-host stop.  

The Duchess of Sussex insists she was not upset that Mr Morgan stated he ‘did not consider a phrase she stated’ in her Oprah interview – however was anxious about how his feedback might have an effect on folks making an attempt to deal with their very own psychological well being issues, an insider advised the Press Association. 

On Monday Ms Markle went on to ITV’s CEO Dame Carolyn McCall, the previous boss of the left-wing Guardian newspaper, who signed off on the broadcaster’s £1million deal to indicate the Oprah interview and stated yesterday they have been ‘dealing with’ the GMB host.   

Mr Morgan is known to have been ordered to apologise – however he refused and stop as a substitute saying he had the precise to inform viewers his ‘actually held opinions’ and declaring: ‘Freedom of speech is a hill I’m joyful to die on’.   

And at the moment, Mr Morgan doubled down on quitting GMB. 

In their very own phrases: What Piers Morgan and his GMB colleagues have stated about his exit and the fallour

Piers Morgan

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Piers Morgan labelled the Duchess of Sussex’s feedback in her interview with Oprah Winfrey as ‘contemptible’.

Speaking exterior his London house after quitting Good Morning Britain on Tuesday, the presenter described his departure from the programme as ‘amicable’, including: ‘I had a great chat with ITV and we agreed to disagree.’

Morgan added: ‘I’m simply going to take it straightforward and see how we go.

‘I consider in freedom of speech, I consider in the precise to be allowed to have an opinion. If folks need to consider Meghan Markle, that is fully their proper.

‘I do not consider virtually something that comes out of her mouth and I feel the injury she’s achieved to the British monarchy and to the Queen at a time when Prince Philip is mendacity in hospital is big and admittedly contemptible.

‘If I’ve to fall on my sword for expressing an actually held opinion about Meghan Markle and that diatribe of bilge that she got here out with in that interview, so be it.’

Piers Morgan stated: ‘I feel it is truthful to say, though the woke crowd will assume that they’ve cancelled me, I feel they are going to be slightly dissatisfied once I re-emerge.

‘I might name it a brief hibernation.’

He added that he’s ‘at all times in talks with folks’.

Asked what he would say to his Good Morning Britain colleague, Alex Beresford, with whom he had a heated debate throughout Tuesday’s present, Morgan stated: ‘Good luck to him.’

Susanna Reid 

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Susanna Reid stated Good Morning Britain can be ‘very completely different’ however ‘reveals go on’ as she addressed the abrupt departure of her co-host Piers Morgan.

Speaking throughout Wednesday’s programme, she stated: ‘He is no doubt an outspoken, difficult, opinionated, disruptive broadcaster.

‘He has many critics and he has many followers. You will know that I disagreed with him about Meghan’s interview. He himself clarified his feedback about her psychological well being on the present yesterday.

‘There are many voices on GMB and everybody has their say. But now Piers has determined to depart the programme. Some of you could cheer and others could boo.

‘He has been my presenting associate, Monday to Wednesday, for greater than 5 years and through Brexit and the pandemic and different points, he has been a voice for a lot of of you and a voice that a lot of you might have railed towards.

‘It is definitely going to be very completely different however reveals go on and so on we go.’

Reid commented that it had been a ‘rollercoaster trip’, and stated: ‘As you already know as viewers we have now had our disagreements every day. I imply there have been occasions when I’ve thought we have not been in a position to agree on something – on and off display screen in fact, you already know that, it is one of many dynamics of the programme however Piers has made the choice to depart Good Morning Britain and so it’s trying very completely different this morning.’

Ranvir Singh 

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Discussing Piers Morgan’s departure, Ranvir Singh stated he had ‘ruffled feathers and he shook up all the things on breakfast tv, on all channels, you already know, it wasn’t nearly this present, he shook up the panorama of what we do, the character of what we do, so that may’t be denied…’ 

Ms Singh is amongst the favourites to take the job, however stated: ‘I used to be right here anyway, do not learn something into this, I used to be right here anyway. I’ve shifted seats on this model new desk. It’s an odd morning for all of us right here, however the choice has been made and i believe when there are millions of complaints about one thing issues should be taken severely.’

Speaking exterior his West London house Mr Morgan advised reporters: ‘If I’ve to fall on my sword for expressing an actually held opinion about Meghan Markle and that diatribe of bilge that she got here out with in that interview, so be it.’  

He added: ‘I feel the injury she’s achieved to the British monarchy and to the Queen at a time when Prince Philip is mendacity in hospital is big and admittedly contemptible’, earlier than revealing that he left on the day extra folks watched GMB than its BBC rival, 5 years after Piers reworked the ITV ratings flop. 

In the controversial episode, Mr Morgan, 55, stated he ‘did not consider a phrase she [Meghan] stated’ to Oprah and branded her ‘Princess Pinocchio’ after an interview the place the Duchess stated she was suicidal whereas 5 months pregnant and accused the Royal Family of racism. His views sparked greater than 41,000 complaints made to Ofcom. 

Mr Morgan described his departure from the programme he helped remodel right into a ratings hit as ‘amicable’, saying: ‘I had a great chat with ITV and we agreed to disagree.’ 

 He added: ‘I’m simply going to take it straightforward and see how we go. I consider in freedom of speech, I consider in the precise to be allowed to have an opinion. 

‘If folks need to consider Meghan Markle, that is fully their proper’. 

And in a message for his critics he stated: ‘I feel it is truthful to say, though the woke crowd will assume that they’ve cancelled me, I feel they are going to be slightly dissatisfied once I re-emerge. 

‘I might name it a brief hibernation.’

He added that he’s ‘at all times in talks with folks’. 

Strictly star Ranvir Singh was in his chair this morning and Susanna Reid admitted it is going to be a ‘very completely different’ programme with out her co-star of 5 years and advised viewers this morning that he had been a ‘voice for a lot of of you’ by Brexit and the coronavirus pandemic. 

Lorraine Kelly later paid tribute to her ‘loyal pal’ who’s ‘at all times there when you want him’. 

Just after the present started at 6am this morning he tweeted to his 7.8million followers: ‘On Monday, I stated I did not consider Meghan Markle in her Oprah interview. I’ve had time to replicate on this opinion, and I nonetheless do not. 

‘If you probably did, OK. Freedom of speech is a hill I’m joyful to die on. Thanks for all of the love, and hate. I’m off to spend extra time with my opinions’. 

He additionally shared a quote by Winston Churchill, which stated: ‘Some folks’s concept of free speech is that they’re free to say what they like but when anybody else says something again, that’s an outrage’. 

On a rare day for the present yesterday, Mr Morgan walked off set reside on air after the present’s weatherman Alex Beresford accused him of unfairly ‘trashing’ Meghan, branding him ‘diabolical’ and saying: ‘I’m sorry however Piers simply spouts off on a daily foundation and we have now to take a seat there and hear’. 

Asked what he would say to his Good Morning Britain colleague, Mr Beresford, Mr Morgan stated: ‘Good luck to him.’ Mr Beresford was not on display screen at the moment, with Laura Tobin presenting the GMB climate this morning. 

Hours later Mr Morgan stop, with his supporters defending his views and claiming his exit is extra unhealthy information without cost speech and a tragic indictment of cancel tradition in Britain after critics together with Labour MP Dawn Butler inspired folks to complain to ITV and Ofcom. Others have questioned whether or not GMB’s viewing figures will hold-up with out its star, who helped add 1,000,000 new viewers in his time on the present.

After Ranvir Singh, a GMB reporter and star of Strictly last yr, stepped in for Piers at the moment, Susanna then gave a brief speech on the tumultuous occasions of the previous 24 hours.

Ms Reid stated: ‘Plenty of folks will know the information and plenty of of you’ll not and can be stunned that Piers Morgan isn’t right here this morning. Now, Piers and I’ve disagreed on many issues and that dynamic was one of many issues viewers beloved concerning the programme. 

‘He is no doubt an outspoken, difficult, opinionated, disruptive broadcaster. He has many critics and he has many followers. You will know that I disagreed with him about Meghan’s interview. He himself clarified his feedback about her psychological well being on the present yesterday.’

Reid stated there are ‘many voices’ on Good Morning Britain and ‘everybody has their say’. She added: ‘But now Piers has determined to depart the programme. Some of you could cheer and others could boo.

‘He has been my presenting associate, Monday to Wednesday, for greater than 5 years and through Brexit and the pandemic and different points, he has been a voice for a lot of of you and a voice that a lot of you might have railed towards.

‘It is definitely going to be very completely different however reveals go on and so on we go.’

Ranvir Singh, Reid’s co-presenter for the morning, replied: ‘Well stated.’ She described Morgan as a ‘huge character’ and stated ‘many viewers can be completely gutted’. Singh known as Morgan ‘Marmite’ and acknowledged his function in Good Morning Britain’s success. Ms Singh is amongst the favourites to take the job, however stated: ‘I used to be right here anyway, do not learn something into this, I used to be right here anyway. I’ve shifted seats on this model new desk’.

Susanna Reid said Good Morning Britain will be "very different" but "shows go on" as she addressed the abrupt departure of her co-host Piers Morgan.

Susanna Reid stated Good Morning Britain can be ‘very completely different’ however ‘reveals go on’ as she addressed the abrupt departure of her co-host Piers Morgan.

GMB host Alex Beresford had told Piers: ' I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme, and I understand you've got a personal relationship with Meghan Markle and she cut you off.' Shortly after, Piers then stormed out of the studio

GMB host Alex Beresford had advised Piers: ‘ I perceive that you do not like Meghan Markle, you have made it so clear a variety of occasions on this programme, and I perceive you have obtained a private relationship with Meghan Markle and he or she lower you off.’ Shortly after, Piers then stormed out of the studio

It got here after 55-year-old Mr Morgan shocked viewers by strolling off digicam throughout a heated on-air row with weatherman Alex Beresford, saying ‘I’m achieved with this’ after being challenged on his place of the Duke and Duchess by his co-star. 

Afterwards ITV CEO Carolyn McCall – who previously labored for the left-wing Guardian newspaper – stated that the broadcaster’s media and leisure MD Kevin Lygo was talking to Mr Morgan.

And last night time it was introduced that Mr Morgan had stop the massively standard ITV present – which he co-hosted with Susanna Reid.

An ITV spokesman advised MailOnline: ‘Following discussions with ITV, Piers Morgan has determined now’s the time to depart Good Morning Britain. ITV has accepted this choice and has nothing additional so as to add.’

GMB weatherman Alex Beresford had told Piers: ' I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme, and I understand you've got a personal relationship with Meghan Markle and she cut you off'

Susanna Reid said it would be best for the breakfast programme to go to a break amid stony silence from others in the studio

GMB weatherman Alex Beresford (left) had advised Piers (proper): ‘ I perceive that you do not like Meghan Markle, you have made it so clear a variety of occasions on this programme, and I perceive you have obtained a private relationship with Meghan Markle and he or she lower you off’ – Pieres wished him the ‘better of luck’ at the moment

It is known Mr Morgan had been requested to apologise for his remarks which had been criticised by psychological well being campaigners however had declined.

It brings to an finish his six-year lengthy affiliation with the breakfast present, which he initially joined as a visitor host in 2015, throughout which era he has made it must-see TV with a robust of exclusives and his strident opinions.

Ironically it got here the day after GMB recorded its highest ever viewing figures within the wake of Megan Markle’s blockbuster Oprah Winfrey interview.

It additionally got here on the day that he had adopted up with an agenda-setting interview with her father Thomas wherein Mr Markle had taken intention at ‘snotty’ Harry, defended the British folks and Royals towards her claims of racism and revealed that he felt she had betrayed him, not the opposite method round.

Read More at www.dailymail.co.uk

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