Found, a startup targeted on weight care administration, is rising from stealth at present with $32 million in whole funding and the information that it has appointed former Bumble COO Sarah Jones Simmer as its new chief govt.
Found was incubated at Atomic, a San Francisco-based enterprise studio in the spring of 2020. Earlier this 12 months, it raised $24 million in a Series A spherical led by GV (previously Google Ventures) and Atomic, with participation from Define Ventures. And over the course of the final 12 months, it raised $8 million in beforehand unannounced seed funding, largely from Atomic in addition to Define Ventures.
Jack Abraham, co-founder of Found and Atomic managing companion, mentioned the startup was constructed to deal with the “challenging” situation of weight care whereas incorporating telehealth. (Abraham is also a co-founder of hims and hers, a telehealth service for wellness and care.)
“With over 70% of the population overweight or obese and these numbers increasing at a concerning rate, we saw a need for a personalized, science-based approach to help bend the curve,” mentioned Abraham, who initially began Found with Atomic’s Emily Yudofsky.
And whereas some level options exist for a particular treatment or remedy, Abraham added, Found was began in an effort to supply “a comprehensive, tailored, and precision-based solution to help anyone looking to lose weight.”
By complete, he signifies that the startup attracts from “dozens” of medicines, dietary supplements, food plan plans, train routines and training applications to assist its members obtain their private weight and well being objectives.
Since its 2020 launch, Found has helped “tens of thousands” of members lose over 200,000 kilos, in response to co-founder and COO Swathy Prithivi, who had served as the corporate’s interim CEO earlier than Jones Simmer’s hiring earlier this month. It is at the moment accessible in 31 states at a median value of $100 per 30 days with a range of plans.
“A lot of what spurred creating Found was that obesity is a disease, not a decision, and that it’s time that we modernized weight care so that obesity is treated like a disease and not a decision,” she instructed TechCrunch.
Weight, continued Prithivi, is “deeply stigmatized” as a class.
“We’ve all been told to eat less and move more, and then shamed for our lack of willpower when we don’t see success,” she mentioned, “but there’s very little success to be seen when 50% of the U.S. is on diets but only 5% lose weight. And this is despite decades of research that show us that losing weight and keeping it off is more than just diet and working out.”
Found, she mentioned, goals to assist folks focus extra on physique positivity and what they will “find” — such as having the ability to end a 5K or maintaining with their grandkids or a newfound confidence — throughout their weight administration journey. And it does it by combining recommendation from clinicians, a neighborhood of others going via the identical course of and “prescription interventions” when deemed crucial. The firm goals for a holistic, personalised and built-in method that features addressing sleep, “mindful” consuming, motion, stress and an individual’s biology.
Jones Simmer comes to Found from Bumble, the place she laid the muse for that firm’s complete preliminary public providing. During that course of, she was battling Stage 3 breast most cancers — doing drafts of the S-1 from a chemo chair and sending it to the board the morning of her double mastectomy.
The transfer to Found from an organization she’d labored at from its early days of being based out of a two-bedroom house was, in massive half, a private one which stemmed from her expertise in battling most cancers. She was additionally drawn to the corporate’s mission to struggle stigma round weight problems and weight reduction in the same means that Bumble fought stigmas round online relationship.
“I entered remission very shortly after the IPO, and after a pretty grueling year or so of treatment that I think was like, 20-plus rounds of chemo, multiple surgeries and 37 rounds of radiation,” Jones Simmer mentioned. “ All of that really causes you to reflect on how you want to spend your days and what’s important to you.”
So regardless of her deep respect for Bumble CEO and founder Whitney Wolfe Herd, and love for the corporate and workforce, Jones Simmer left Bumble earlier this 12 months as a result of she wished to “take a bet” on herself.
“At one point during my fight with cancer, my doctor gave me a timeline that made me reconsider whether I had a lifetime to achieve my personal and professional goals,” she mentioned. “My prognosis looks better now, but my viewpoint has changed permanently.”
Plus, she says, she missed constructing and wished to return to one thing earlier stage.
“I wanted the chance to integrate the lessons I learned at Bumble and really think about building something else that had a similar opportunity for impact and that could touch people’s lives,” Jones Simmer instructed TechCrunch.
Today, Found has 130 workers, together with its teaching employees, and a big half of its capital will go towards increasing its headcount. The firm additionally introduced at present that it has named Alexandre Linares as its new chief product officer. Linares beforehand served as the VP of product at Headspace, the place he oversaw product and development for the app, which at present serves an estimated 70 million folks.
GV Partner Frederique Dame, who has additionally invested in the likes of Pill Club and Kindbody, has joined Found’s board as half of the Series A.
She mentioned she backed Found as a result of its mission resonated with her.
“Found takes a fresh approach to helping people lose weight, bringing the weight clinic model online with personalized, evidence-based coaching designed to improve patient outcomes,” wrote Dame by way of e mail.
Also, Dame and Prithivi labored carefully collectively at Uber from 2012 to 2016.
“I always admired her focus and dedication to operational excellence,” Dame mentioned.
Found, she believes, is exclusive in two key methods. For one, its toolkit’s variety. And second, its method to stigma and trying to shift the narrative round weight administration.
“It’s the most integrated platform, and the most tailored to your needs,” Dame instructed TechCrunch. “And, Found makes access to care easy and convenient, while emphasizing body positivity and self acceptance.”
The article was up to date post-publication to mirror that Austin is just not its headquarters. Found is definitely remote-first however its new CEO is predicated in Austin.