When the pandemic hit and borders everywhere in the nation had been closed throughout the first lockdown final 12 months, one might solely think about the logistical nightmare that companies needed to take care of to make sure that they might nonetheless attain their clients and safe staff’ jobs. Even large firms, reminiscent of Coca-Cola Beverages Philippines, Inc. (CCBPI)—the bottling arm of Coca-Cola within the nation—felt the warmth, with the corporate’s large-scale operations thrown into disarray by the lockdown.
“We employ 10,000 associates spread across the country in our 20 plants and over 70 distribution centers in the Philippines. In terms of our fleet, we own over 3,000 trucks and 2,000 sales service vehicles—so it’s easy to imagine how challenging it was to face an unprecedented crisis like COVID-19,” says Gareth McGeown, president and CEO of CCBPI.
CCBPI’s expertise working in an archipelago, nevertheless, has proved to be a bonus amid the pandemic. Despite challenges encountered over time, the corporate has been capable of considerably enhance when it comes to logistics effectivity. CCBPI achieves this, says McGeown, primarily by way of key initiatives reminiscent of Network Optimization, which makes use of simulation instruments that permit the corporate to implement detailed, efficient, and environment friendly logistical plans.
The first degree of optimization is the infrastructure grasp plan degree, whereby CCBPI defines plant and distribution middle capability networks. Through this, additionally it is capable of determine inefficient transportation legs, decentralize the sourcing of merchandise and decide financial distance for its beverage merchandise.
At the second degree of optimization is the evaluation of the distribution community vis-a-vis buyer location. “We use this to determine new delivery points and strategies,” explains McGeown.
Finally, the third stage of optimization is said to the final mile community, whereby CCBPI maps out the places of shoppers, distributors and firm services to achieve higher understanding of the way it can additional streamline distribution from finish to finish.
A manifestation of the Network Optimization initiative is Coca-Cola’s Mega Manila Hub. Inaugurated in June 2021, the hub was established in partnership with Container Bridge Philippines, Inc. and Manila North Harbor Point, Inc., and is a strategic convergence level for the corporate’s transport operations—permitting for synergized transport actions and improved value financial savings to serve much more people everywhere in the Philippines.
“The site is our first mega hub in the country, and it is a milestone in our 109-year journey with Filipinos,” says McGeown.
CCBPI’s deal with serving Filipinos goes hand-in-hand with its dedication to sustainability—an integral a part of the corporate’s distribution operations. Thirty % of its truck fleet are Euro IV-V compliant to make sure cleaner emissions because it transports to roughly 20,000 doorways throughout the Philippines each day.
These initiatives are all guided by the corporate’s “People First” philosophy, or its dedication to defending each affiliate and supporting its clients and communities.
Supply chain excellence
A testomony to this dedication is the availability of upskilling applications for its Supply Chain associates—equipping them to rework with the altering occasions, in addition to boosting their careers within the manufacturing trade. An instance is CCBPI’s SMART (Self-Managed, Agile and Reliable Teams) Supply Chain program, whereby associates employed as line producers are provided with an in depth studying program—permitting them to change into the corporate’s very personal manufacturing engineers and enabling staff to change into a part of a extremely expert and agile workforce. It can be centered on supporting CCBPI’s 2025 Growth Ambition by way of improved productiveness and effectivity, labor relations and folks engagement.
“It is our responsibility to make sure that all our associates can grow within Coca-Cola. As such, we are changing the way career paths are charted within the company—and how any associate can advance, with the help of the SMART program,” says Gerry Canarejo, director for provide chain excellence of CCBPI.
To additional domesticate CCBPI staff’ management capabilities, the corporate additionally supplies:
- A Diploma Program in Supply Chain Management, a six-module coaching course in partnership with the Philippine Institute for Supply Management, the nation’s premier skilled affiliation of provide administration practitioners;
- A Logistics Management Program, an intensive 3-level coaching course full of studying workout routines, workshops and training—culminating in capstone tasks for managers;
- The Lean Six Sigma Green Belt Certificate Program, a 6-month intensive certification coaching program involving lectures, mission implementation, one-on-one teaching and revalida classes
“These are just some of CCBPI’s many programs that ensure no employee gets left behind,” says Canarejo.
This is similar degree of engagement that CCBPI provides to shoppers, particularly because the Philippines continues to be dealing with making an attempt occasions.
The Coca-Cola System redirected P150 million of its advertising bills in the direction of the availability of help to hundreds of Filipinos weathering the COVID-19 pandemic and subsequent quarantine measures. Since 2020, CCBPI has donated over 2.2 million liters of drinks to greater than 1,500 front-line establishments throughout the nation, offered greater than 174,000 private protecting tools to 350 hospitals and distributed meals packs to over 65,000 households.
“We have also been working closely with LGUs (local government units) and NGOs (nongovernmental organizations) to identify critical areas and widen the reach of our efforts,” says McGeown. “Given our operational capabilities and the scale of our truck fleet, it was crucial that we tap all the resources at our disposal and mobilize our organization to provide COVID-19-related relief aid to as many Filipinos as possible.”
From metropolis facilities to far-flung villages, Coca-Cola staff have been finishing up provision of aid whereas strictly following security protocols throughout operations and deliveries.
Furthermore, in Camalig, Albay, CCBPI and the Coca-Cola Foundation Philippines additionally deployed the SETA Machine, a transportable water purification unit—so potable water might be made out there for the neighborhood that was ravaged by Typhoon “Rolly.”
“Through all these Network Optimization and People First efforts, we have been able to deliver solid results and improved customer service.,” says McGeown. “And in 2021, we continue to emerge stronger as a business and as an organization.”
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