Over the previous couple of years, social media platforms have grow to be fertile grounds for younger, undiscovered abilities. So, it isn’t in any respect stunning these days to see new musical artists emerge from YouTube, Instagram or TikTok, and then harness the attain and energy of those apps and websites to promote their work.
Case in level: Boys World—a brand new pop woman group that boasts “ultimate girl-next-door vibes, undeniable vocals, choreography, and infectious friendships.” Each of the band’s 5 members began out posting track covers on YouTube. Their abilities piqued the curiosity of firm KYN Entertainment’s administrators, who in flip, reached out to the women by Instagram.
Finally, in January final yr, Elana Caceres, 18, Olivia Ruby, 20, Queenie Mae, 19, Lillian Kay, 19, and Makhyli, 18, launched themselves as Boys (better of your self) World by a dance video on TikTok. And since then the women have been steadily gaining floor—and streams—with their energetic, R&B-laden bops.
Boys World not too long ago launched its debut EP “While You Were Out,” which is a “musical embodiment of the band’s overall spirit; a mix of sounds and personalities for everyone.” Tracks included are the lead single “Girlfriends,” the empowering anthem “Wingman,” the susceptible and emotional “Relapse” and the uplifting “Touched by an Angel.”
Meanwhile, the band’s most up-to-date single, “All Me,” is all about self-love and willpower.
The ladies, who’re housed collectively in Los Angeles, come from totally different backgrounds (Queenie is of Filipino descent; Makhyli, African American; Elana, Puerto Rican). And this, in a approach, interprets to the message they hope to convey. Aside from music, these younger singers additionally hope to use their platform to converse out on social points, promote female empowerment, inclusivity and authenticity.
Excerpts from our group Zoom interview organized by Amplified Entertainment.
- Can you inform us about your EP “While You Were Out” and among the songs in it?
- Is the EP a steadiness of songs about love and woman energy?
- What was it like capturing music movies amid a pandemic?
- You’re making an attempt to do extra dancing.
- How do you compromise inventive variations if any?
- What are your ideas on writing your personal songs?
- Was it troublesome being inventive given our state of affairs?
- What do you consider TikTok and how do you utilize it to your benefit?
- What do you like about being within the group?
- Inspiring folks is among the group’s targets.
- What are your ideas on the “Stop Asian Hate” motion.
- How vital is inclusivity and illustration?
- There are different woman teams out there. What do you’ve gotten to provide?
Can you inform us about your EP “While You Were Out” and among the songs in it?
Queenie (Q): “Relapse” was the primary demo we received from our workforce and it’s our child. It’s an influence ballad about being in a poisonous relationship and simply going again and forth. People in that type of state of affairs will actually relate to it. “Touched by an Angel” is about realizing your price. The entire EP is an emotional cycle.
Is the EP a steadiness of songs about love and woman energy?
Q: It got here collectively naturally. It’s not like we stated, “We need both types of songs.” We care about ladies empowerment and issues which might be relatable like love, relationships and household. We can have quite a lot of room for development, exploring and journey [in our next projects]. We’re excited to enterprise out to different themes.
What was it like capturing music movies amid a pandemic?
Elana (E): We’re simply so blessed and enthusiastic about what we do. We tried to be actually secure whereas we have been recording and capturing. Our workforce was very collaborative about what we wished to do, from styling to choreography. We’re happy with that.
You’re making an attempt to do extra dancing.
Makhyli (M): That’s one other side we wish to incorporate. Singing is a type of expression and so is dance. And it’s enjoyable seeing the followers do the dance after us or do dance covers. It’s is a big factor for us as a result of it reveals our connection, power and friendship.
How do you compromise inventive variations if any?
M: We all the time strive to hear one another out. It’s not all the time a sure or a no or a particular reply [when we have discussions]. It’s about asking how one another feels, collaboration and compromise. But someway we simply get one another on a creative or musical degree.
What are your ideas on writing your personal songs?
Olivia (O): It’s a course of. We’re always studying. Some of us have written songs earlier than, whereas some are extra excited by vocal manufacturing. It’s fixed inventive teamwork. We’re nonetheless new within the business, so we’re making an attempt to be like sponges and study as a lot as potential.
Was it troublesome being inventive given our state of affairs?
O: We all had to undergo it collectively, navigating this new house, making an attempt to perceive how to nonetheless create content material inside a pandemic. Working collectively has introduced us nearer collectively whereas we have been filming and recording as a result of all of us get to speak to one another after a protracted day and bounce off one another’s power.
What do you consider TikTok and how do you utilize it to your benefit?
Q: It provides us relatability. I really feel like again then, you weren’t actually ready to relate with artists you’re fan of. This platform provides us the chance to do this … to present that we’re relatable and enjoyable.
M: It’s simply so handy-dandy. The algorithm, particularly, I really feel prefer it takes issues which might be enjoyable and inventive and throws them at us. We’re grateful that TikTok appreciated us sufficient and let folks see what we’re doing. It helped our friendship and allowed us to share our totally different aesthetics. So we have now folks saying, “I’m this one … I’m that one.”
E: Now that we’re in a pandemic, everybody’s on their telephones. That’s what children do as of late. And not simply even children however adults as nicely. People noticed that there’s a brand new woman group coming. From there we began rising our fan base.
What do you like about being within the group?
O: That I’ve somebody to speak to. I used to be homeschooled till my senior yr and didn’t have quite a lot of buddies. I used to be alone till I lastly had these 4 finest buddies who’ve made my life higher.
Inspiring folks is among the group’s targets.
E: They wished actual ladies who have been genuine, type and real. That was crucial factor. They had to be relatable and compassionate. And it got here collectively naturally as a result of we’re all that approach ever since.
M: If we don’t converse up change won’t ever occur. We ensure that we are saying one thing as a result of what’s the purpose of being in a world that has the identical issues every single day and not doing the whole lot to repair them. We have a function and a platform.
What are your ideas on the “Stop Asian Hate” motion.
Q: I do know of individuals, particularly the elders, who’ve skilled this. It’s not one thing new, however simply being make clear now—similar factor with the Black Lives Matter motion. We’re making an attempt to educate ourselves and converse up about issues which might be happening in our society.
How vital is inclusivity and illustration?
E: I used to be the one Spanish woman at school for a few years. And there have been instances once I thought, ‘Maybe I should look like them, or be like them. So being part of a group that’s numerous … that’s nice.
O: It’s nice if a bit of woman can search for to this group of buddies, and see that they’re all totally different however nonetheless get alongside collectively. And there’s additionally this stigma that ladies don’t get alongside, so ladies supporting ladies is such an amazing message.
There are different woman teams out there. What do you’ve gotten to provide?
M: We have so many various flavors. And they’re not nearly how we glance, however who we’re. We sing, dance, discuss social points and are relatable. I feel that’s what’s cool about us. We additionally take inspiration from different woman bands who’re killing it and we help them. INQ
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