Apple defends app ad buying, Spotify gains lyrics, Instagram kills Threads – TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the newest in cell OS information, cell functions and the general app economic system.

The app business continues to develop, with a record 218 billion downloads and $143 billion in world client spending in 2020. Consumers final 12 months additionally spent 3.5 trillion minutes utilizing apps on Android units alone. And within the U.S., app utilization surged forward of the time spent watching reside TV. Currently, the typical American watches 3.7 hours of reside TV per day, however now spends 4 hours per day on their cell units.

Apps aren’t only a solution to move idle hours — they’re additionally an enormous enterprise. In 2019, mobile-first corporations had a combined $544 billion valuation, 6.5x increased than these and not using a cell focus. In 2020, buyers poured $73 billion in capital into cell corporations — a determine that’s up 27% year-over-year.

This Week in Apps provides a solution to sustain with this fast-moving business in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and strategies about new apps and video games to strive, too.

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Apple responds to story accusing it of shopping for adverts on Google to advertise App Store apps

A narrative on Forbes this week alleged Apple was being sneaky by buying Google adverts for high-profile subscription apps on the App Store to be able to direct internet searchers away from the builders’ web sites, the place customers may buy commission-free subscriptions, which would scale back Apple’s lower of App Store income. Some corporations accused Apple of putting the adverts with out their consent and stated Google wouldn’t permit them to be deleted.

Apple, which doesn’t usually reply to experiences of this nature, this time came out swinging in opposition to these complaints.

The firm stated it doesn’t purchase these adverts in secret, however quite has been putting adverts for over 5 years and communicates with builders about these adverts. In addition, Apple stated there’s nothing nefarious about its doing so. The firm defined that retailers usually do purchase adverts for merchandise they promote. That is, if you seek for one thing like a winter jacket on Google, you’ll discover adverts from a wide range of retailers promoting the coat, along with (or as a substitute of) adverts positioned by the jacket’s producer. This is how online retail works, and Apple doesn’t suppose its adverts are any totally different. Apple stated it at the moment runs adverts to advertise greater than 100 prime third-party apps throughout ad platforms on Google, YouTube, TikTookay, Snapchat and Twitter.

Forbes’ report stated impacted functions included Babbel, Bumble, HBO, MasterClass, Plenty of Fish and Tinder.

The report could have mischaracterized the scenario, however it’s an unbelievable instance of how dangerous the connection has change into between Apple and its developer neighborhood. In earlier years, builders would have welcomed free promoting that drove new clients to their apps — now even that’s thought of a risk by some. Apple, nevertheless, contended the scenario represented by the Forbes piece is just not how most builders really feel.

Spotify lastly will get lyrics

Spotify Lyrics Image 1

Image Credits: Spotify

After years of ignoring client demand for in-app lyrics, notably within the U.S., Spotify announced this week it is going to make a brand new Lyrics function obtainable to all world customers, each Free and Premium, throughout platforms. The function is powered by lyrics supplier Musixmatch, and expands on a previous deal Spotify had with the corporate to supply lyrics to customers in India, Latin America and Southeast Asia.

Last 12 months, Spotify introduced real-time lyrics that sync to the music to customers in 26 worldwide markets, after initially testing the function in 2019. This was the primary time 22 of the 26 markets had ever gained any type of lyrics help, the corporate stated on the time. That deal later expanded to twenty-eight markets. Spotify customers in Japan have additionally had entry to lyrics by means of a standalone cope with SyncPower.

But customers in different markets have solely had entry to “Behind the Lyrics,” a feature launched in 2016 in partnership with Genius which supplied lyrics interspersed with trivia concerning the tune, its which means and the artist, in addition to different commentary. Meanwhile, by means of Spotify’s community feedback forum, 1000’s of customers over time expressed to the corporate they would like a function that supplied real-time lyrics, as a substitute of lyrics which might be interrupted with info and different background information. Finally, Spotify will sundown Behind the Lyrics and introduce simply plain ol’ lyrics, it says.

The function started rolling out this week to world customers and might be obtainable on cell, desktop and TV. (More here on TechCrunch.)

Instagram is killing Threads

Status Tab Purple

Image Credits: Instagram

Instagram’s standalone messaging app Threads is shutting down. The app will not be supported by the tip of December 2021, TechCrunch confirmed with the corporate after experiences of its impending closure started circulating by way of social media. Instagram is planning to alert its current Threads customers with an in-app discover starting on November 23, which is able to direct them to return to Instagram to message their buddies going ahead.

Threads was introduced in 2019 as a companion app to Instagram shortly after the corporate shut down its different standalone messaging app, Direct. Instead of focusing solely on the inbox expertise, Threads was constructed as a “camera-first” cell messager designed for use for posting standing updates and staying in contact with these you designated as your “Close Friends” on Instagram. It later expanded to all customers to message everybody, however failed to realize traction.

To date, Threads has seen roughly 13.7 million world installs from throughout the App Store and Google Play, in response to estimates from app intelligence agency Sensor Tower. However, customers didn’t reply properly to the app as soon as put in in lots of instances. The app sports activities a 3.1-star score on the App Store the place critiques complain about bugs, usability points, the format and lacking options.

Instagram says shutting the app is sensible because it gained’t have to separate its focus between two messaging companies and Threads’ options at the moment are being delivered by Instagram’s important app.

Platforms: Apple

  • Apple launched iOS 15.1.1 which promises to unravel an issue with dropped calls on iPhone 12 and 13 fashions.
  • Code within the iOS 15.2 beta reveals the “SportsKit” framework, which is built-in with the Apple TV app, Siri and residential display screen widgets. The widget contains the power to obtain real-time sports activities rating updates, however not a lot else is understood.
  • Apple was hit with another class-action lawsuit alleging the corporate is engaged in anti-competitive habits by proscribing customers to its App Store and in-app funds. Meanwhile, Epic Games’ Tim Sweeney is now making the case for a universal app store that works throughout all platforms.

Platforms: Google

  • Google is testing a brand new Play Store web site. The firm hasn’t up to date the design of its online app retailer in years, however the new design is swapping out sidebar navigation for quick-access buttons on the prime of the web page and settings discovered underneath your profile icon, just like the Play Store design for tablets.
  • Google rolls out a Pixel 6 replace. The update vaguely promises minor bug fixes and efficiency enhancements for the fingerprint sensor efficiency on Pixel 6 and 6 Pro units. Users of Google’s new flagship units have complained the sensor is usually sluggish to acknowledge their fingerprint.

Platforms: Amazon

  • Amazon launched the most recent model of its in-app buying SDK, the Appstore SDK, which permits builders to supply digital content material and subscriptions for buy.


average users steadily increase through 2021

Image Credits: Sensor Tower and Adjust

  • Shopping app installs elevated 10% year-over-year, in response to a new report from Sensor Tower and Adjust. Average MAUs for the highest 150 e-commerce apps globally have been roughly 18 million in Q3 2021, up from 14 million in Q3 2019. India, Indonesia and Mexico led in downloads of e-commerce apps, whereas U.S. downloads slowed. In the primary three quarters of 2021, India noticed 470 million buying app downloads, up 49% YoY. But U.S. downloads have been 218 million, a lower of 16% YoY.
india download growth surpasses 2020 numbers

Image Credits: Sensor Tower and Adjust

  • Google Maps expands online grocery monitoring. The function was first launched with Fred Meyers in Portland, however now supports extra Kroger Family shops like Kroger, Fry’s, Ralphs and Mariano’s. In whole, online grocery ordering is obtainable in Maps throughout 2,000 areas in 30 U.S. states. The app permits customers to trace orders positioned with the retailer and share your ETA with the shop on your order pickup.
  • Square launched the Square Photo App, which makes it straightforward for sellers to take high-quality pictures from a cell machine after which sync them on to their Square merchandise catalog or online retailer. The app can isolate the product from the background so sellers can add new backgrounds, colours and shadows.

Augmented Reality

  • Pokémon GO maker Niantic has hired its first Global Director of Trust & Safety — an more and more frequent place discovered at corporations providing social and gaming apps. Camille Francois, who joins from Graphika, might be answerable for guaranteeing Niantic builds responsibly, inclusively and with respect to person privateness, whereas contemplating the impacts from AR know-how growth now — not after the actual fact.
  • Snapchat this week announced a cope with Sony Music for brand spanking new AR music lenses, known as “Sound Lenses.” These will comprise a pre-selected tune embedded within the lens and can make it seem as if the person is singing the tune. Cameo Sound Lenses may even apply different visible results.
  • A brand new app makes use of AR to inform Anne Frank’s story. The app, The Bookcase for Tolerance, lets customers step inside a 3D mannequin of the rooms Anne Frank, and 4 younger folks dealing with discrimination at this time — Kuei, Mees, Dalit and Majd. In the app, you possibly can discover their private objects of their rooms in AR and take heed to their tales.
Screen Shot 2021 11 19 at 10.19.34 AM

Image Credits: Anne Frank Foundation


  • A U.S. decide dismissed the lawsuit in opposition to buying and selling app Robinhood, which accused the corporate of colluding with Citadel Securities to cease buyers from shopping for meme shares, like GameStop and others, again in January. The ruling says there wasn’t sufficient proof introduced to show this was the case.
  • Neobank app downloads topped 264 million from This fall 2020 to Q3 2021, according to App Annie. Brazil and Latin American are ripe for progress, with Brazil’s Nubank probably the most downloaded app within the nation. Neobanks focusing on teenagers are additionally gaining traction. Also throughout the identical interval, 29% of neobank downloads within the U.S. have been people who focused teenagers.
  • Fintech startup Jiko partnered with know-how instruments maker Euphoria to launch a banking app, Bliss, for the transgender neighborhood within the U.S. 34% of the 2-6 million folks within the U.S. who establish as transgender lack identification that matches their gender, making it tougher to entry banking merchandise.


  • Instagram rolled out new options, together with a long-awaited possibility to permit customers to delete particular person pictures from a carousel put up. The firm additionally launched a suggestions function that permits you to shake your cellphone to report an issue.
  • TikTookay struck its first music licensing deal with the Australasian Performing Right Association and Australasian Mechanical Copyright Owners Society (APRA AMCOS).
  • Snapchat launched Memories and Explore Layers on its Snap Map. The former permits customers to see outdated Snapchats posted from numerous locations and the latter updates the warmth map to incorporate layers from companions like Ticketmaster and The Infatuation which present the place close by occasions are taking place or fashionable eating places.
Explore Layer copy

Image Credits: Snapchat

  • TikTookay’s app ecosystem — which means the 400 or so third-party apps that provide issues like the power to obtain movies, view analytics, observe hashtags, improve follower counts and extra — has now reached over 3 billion downloads worldwide, reports Sensor Tower. Meanwhile, TikTookay (together with sister app Douyin) has 3.3 billion installs.
tiktok app ecosystem launches

Image Credits: Sensor Tower

  • TikTookay updated its Safety Center assets after commissioning analysis on teenagers’ curiosity in dangerous viral challenges. The analysis supplied numerous knowledge and insights into how teenagers’ minds work and what will be performed, however TikTookay’s response is pretty minimal — it added assets and altered some language on prompts that seem.
  • Pinterest launched its personal in-house incubator for brand spanking new initiatives, TwoTwenty, to gasoline extra fast experimentation on the firm because it makes an attempt to shift to help video and creators. The crew already launched reside buying by way of Pinterest TV and a digital creator studio.
  • Facebook will start testing its Nextdoor competitor, Facebook Neighborhoods, in 132 U.S. cities. The function had been examined in components of Canada since final 12 months.
  • Twitter is phasing out support for AMP on iOS and Android. The firm quietly dropped help for Accelerated Mobile Pages (AMP), saying the function, which provides fast-loading pages, might be retired by year-end. AMP has confirmed controversial as a motion headed by Google, as some noticed it as an try and take over the open internet.


  • Waldo brings its ad-free, non-public photo-sharing service direct to customers. The firm had been centered for a number of years on B2B offers with colleges, camps, occasions and different organizations, but is now expanding to incorporate B2C options on a subscription foundation. Its storage plans are pricier than Google Photos or Apple’s iCloud however embody closed-loop commenting and reactions that permit folks to have non-public interactions which might be solely seen between the picture proprietor and commenter, and never others within the shared album.


  • WhatsApp rolled out new profile privateness controls to a few of its iOS beta testers by way of TestFlight. The controls give customers extra granular management over totally different features of their profile, together with once they have been “last seen,” their picture, and the “about” part. It’s unclear when the function will arrive to the general public.

Streaming & Entertainment

  • Clubhouse lastly provides reside captions on iOS. The streaming app is catching up with rivals, like Twitter Spaces, by adding support for live captions — an accessibility function that permits those that are deaf or onerous of listening to to take part in audio apps. The firm at the moment helps 13 languages and says extra are on the best way. The replace follows the app’s just lately added help for asynchronous listening and recorded rooms.
  • Some of Facebook’s $1 billion creator fund is being put towards its audio efforts, experiences The Information. The social community is paying creators as much as $50,000 to make use of its Clubhouse rival, Live Audio Rooms, the report claimed.


  • U.S. cell technique recreation spending elevated 24% year-over-year to succeed in $4.2 billion, said Sensor Tower. The prime Strategy style recreation by participant spending within the U.S. between November 1, 2020 and October 31, 2021 was Lords Mobile from IGG, which generated $330.3 million. The No. 2 grossing Strategy title was Clash of Clans from Supercell, adopted by State of Survival from FunPlus.


  • The Google Maps app was updated with an “area busyness” function that reveals customers in actual time which components of city are crowded and busy. The function may assist folks higher plan their vacation actions to both keep away from the crowds or be part of the social gathering, relying on their desire. The function will roll out to iOS and Android. The app additionally added extra knowledge for malls, airports and transit stations, together with shops inside airports, automobile leases, parking heaps and extra.

Health & Fitness

  • Google Assistant will quickly help users in India ebook vaccination appointments. The possibility will roll out in 2022 and can help English, Hindi and different native languages similar to Gujarati, Kannada, Malayalam, Bengali, Marathi, Tamil and Telugu.

Travel & Transportation

  • Southeast Asian ride-hailing and supply app Grab experienced a multi-day outage impacting customers in Singapore, Malaysia and the Philippines. The firm stated a difficulty with a deliberate system improve had brought on the disruptions. While core companies have been restored after a day, the app continued to have intermittent issues the next day.

Government & Policy

  • Apple and Google were questioned by the U.K.’s data protection watchdog over app age rankings after the digital security charity 5Rights Foundation raised considerations about non-compliance with the U.Okay.’s Age Appropriate Design Code. The group says it discovered 12 breaches of the Code, together with inadequate age checks, mis-advertised minimal ages for video games, using darkish patterns and nudges, data-driven suggestions that create dangers for kids, a routine failure to implement neighborhood requirements, low default privateness settings and extra.

Image Credits: AllTrails

💰 AllTrails, the app for hikers and out of doors fans, raised $150 million from Permira to develop its app internationally and additional develop its product. The firm benefitted from a COVID-driven increase in reconnecting with nature and now has greater than 40 million installs and greater than 1 million paid subscribers.

🤝 Medium acquired audio-learning app Knowable to carry audio capabilities to its readers, members and creators. Knowable over the previous two years created a library of audio classes from consultants. Its founders will keep on at Medium to steer the corporate’s audio plans. Deal phrases weren’t disclosed.

🤝 Twitter acquired the app Threader, which helped folks compile their favourite Twitter threads and share them with others. Users would reply to a thread on Twitter by tagging Threader’s profile after which writing the phrase “compile.” The bot would then create a hyperlink that presents the thread in an easier-to-read format. The firm says subscribers on iOS must request their refunds from Apple, because it’s not in a position to handle its personal subscriptions.

💰 Singapore-based Deskimo, an on-demand desk reserving app for coworking areas, raised $3 million in seed funding. Participants within the spherical included Y Combinator (Deskimo was a part of its summer season 2021 cohort), Global Founders Capital, Pioneer Fund, Seed X, Starling Ventures and TSVC. The app additionally launched in Jakarta, along with current markets Singapore and Hong Kong.

💰 Fintech app UNest raised $26 million in Series B funding led by The Artemis Fund. The app offers monetary planning instruments for folks saving on behalf of their kids and counts 400,000 customers.

💰 Social audio app Walkie-talkie raised $3.25 million in seed funding led by Heroic Ventures. The Clubhouse-like app lets customers host both public or non-public rooms (known as “frequencies”) that are accessed by means of a scanning function like radio provides. The app has 1.2 million energetic customers.

💰 Gift-giving app Goody raised $15 million in what it’s calling “step-up” funding (not a full Series B) from SoftBank’s Latin America fund. The Miami-based firm has raised $32 million to this point from NEA, Index and others to supply a collection of curated presents for each company gift-giving and customers.

💰 Runway, a software program platform that describes itself as “air traffic control” for cell app releases, raised $2 million in seed funding led by Bedrock Capital, and launched out of beta. The system integrates with an organization’s current instruments, like GitHub, JIRA, Trello, Bitrise, CircleCI and others, to mechanically replace groups as to what’s been performed and what motion gadgets nonetheless stay, and helps everybody keep on the identical web page throughout groups.

💰 Social influence app Wishly raised $800,000 in seed funding for its platform that helps folks band collectively to enact optimistic change on the planet by means of nonprofit donations. The app permits customers to observe and message one another, find out about totally different charities and extra. Nonprofits can even use the app to harness microdonations and unfold consciousness.

💰 Mark Cuban-backed creator platform Fireside is closing a “seed+” spherical of near $10 million, TechCrunch sources said. The spherical contains buyers similar to The Chainsmokers, HBSE, Goodwater, Animal Capital and NFL stars Larry Fitzgerald and Kelvin Beachum and former NBA star Baron Davis.


Racket App Store Images

Image Credits: Racket

Newly launched audio app Racket permits customers to inform audio tales, related, to some extent, with Facebook’s Soundbites or the friends-focused audio app Cappuccino. Racket’s app offers a TikTok-like vertical feed with audio snippets of 99 seconds or much less. Each web page encompasses a cowl picture, tags, a like button (a coronary heart) and a feedback part, which might be acquainted to the TikTookay crowd. Users can even search by tags or simply go to the primary feed to listen to a broader number of clips. The firm additionally introduced $3 million in pre-seed funding from Greycroft, Foundation Capital and LightShed Ventures, in addition to angel buyers.


Screen Shot 2021 11 19 at 12.59.26 PM

Image Credits: Audyo

iOS audio app Audyo exited non-public beta this week to supply customers a solution to convert internet pages into high-quality audio. The concept is to present customers a straightforward instrument for saving content material from across the internet, like information articles, and mix that with different audio content material you might already be listening to — like Audible audiobooks and podcasts (neither of which is but obtainable, nevertheless). But the app isn’t solely meant to function a utility — there’s a social part as properly. Users will be capable to share their listens with buddies, uncover neighborhood playlists and, spotlight favourite content material (together with by double tapping the display screen or triple-tapping your AirPods).


Screen Shot 2021 11 19 at 1.11.42 PM

Image Credits: LateNiteSoft S.L.

A brand new app from the makers of Camera+, Macro+, is designed to capitalize client curiosity in up-close pictures following the brand new iPhone’s help for Macro pictures. However, this app is designed to work on any iPhone able to working iOS 15, the developer says — which implies it’s not only for these with the newest {hardware}. Instead, the app helps by outlining the components of the picture which might be in focus, offering a grid for positioning the topic, and it provides a histogram to visualise the brightness of your shot. After snapping the picture, Macro+ will intelligently edit the pictures to make topics look crisp, even if you happen to’re not a talented photographer. The Camera+ app features a related Macro instrument, however the brand new app is supposed for many who need extra of a single-purpose instrument for his or her up-close pictures or who really feel overwhelmed by extra skilled digicam apps and their many choices.

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