Android ad prices jump, TikTok resumes, Google Play’s antitrust lawsuit – TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the newest in cellular OS information, cellular purposes and the general app economic system.

The app business continues to develop, with a record 218 billion downloads and $143 billion in world shopper spend in 2020. Consumers final yr additionally spent 3.5 trillion minutes utilizing apps on Android units alone. And within the U.S., app utilization surged forward of the time spent watching reside TV. Currently, the common American watches 3.7 hours of reside TV per day, however now spends 4 hours per day on their cellular units.

Apps aren’t only a approach to cross idle hours — they’re additionally a giant enterprise. In 2019, mobile-first corporations had a combined $544 billion valuation, 6.5x increased than these and not using a cellular focus. In 2020, buyers poured $73 billion in capital into cellular corporations — a determine that’s up 27% year-over-year.

This Week in Apps presents a approach to sustain with this fast-moving business in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and ideas about new apps and video games to strive, too.

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Android ad prices leap in wake of privateness updates on iOS

The Wall St. Journal reported this week how Apple’s privateness adjustments are altering the world of cellular promoting — on this case, ad pricing throughout platforms. The information outlet has been protecting the broader influence of Apple’s determination to let customers block apps from monitoring them, noting how ad sales, together with Facebook’s ad business, can be affected. (And how Apple’s own ad business would acquire.)

This week, The WSJ says most customers are declining monitoring on iOS (lower than 33% decide in), and because of this, cellular ad prices on iOS have fallen. The outlet cites information from ad measurement agency Tenjin which notes that spending on iOS cellular advertisements has dropped round one-third between June 1 and July 1. Around the identical time, Android spending rose 10% — a sign that, in the meanwhile, some portion of the ad market has simply shifted platforms. Facebook ad spend additionally shifted to Android, with year-over-year development of 46% for Android customers in May to 64% in June.

The information follows a narrative this week from The FT, which famous that Chinese tech giants’ plan to route across the IDFA adjustments with CAID (the Chinese Advertising ID), had failed. Apple blocked updates to apps utilizing CAID, which led to it dropping assist and the venture’s failure.

For most app customers, the power to dam monitoring is a welcome change, as far an excessive amount of consumer information had been shared behind-the-scenes with out customers’ knowledgeable consent. But the total impacts of how the replace will influence app monetization long-term — and in the end which corporations then select to construct on iOS — nonetheless stay to be seen.

37 AGs goal Google Play in an antitrust lawsuit

A bunch of 37 attorneys basic filed a second major antitrust lawsuit against Google, accusing the corporate of utilizing its market energy to stifle competitors. The go well with takes goal at Google’s Play Store, which requires customers to pay for apps and in-app purchases utilizing Google’s personal funds system — which supplies Google a share of the income. In addition, the go well with alleges that Google makes deceptive safety claims in regards to the want for a walled backyard app retailer like Google Play, so as to keep its dominant place.

Google responded by calling the lawsuit “meritless” and noting that it ignores the openness of the Android platform, which allows different app shops and sideloading.

First Look: Pok Pok’s award-winning children’ app Pok Pok Playroom exhibits off its sound design


Image Credits: Pok Pok

Recently launched Pok Pok Playroom from Pok Pok, a spinout from app maker Snowman (Alto’s Adventure, Alto’s Odyssey, Skate City), just took home an Apple Design Award within the “Delight and Fun” class for its app launched simply months in the past. Unlike different children’ apps, Pok Pok guarantees an app that’s extra of a digital “toy” that encourages actual and imaginative play, not a cellular children recreation. Now the corporate is sharing a number of the strategies that helped it construct this award-winning expertise.

The firm says it wished to ensure there have been no annoying sounds or repetitive music within the app that will trouble dad and mom or get caught in children’ heads. So it labored with its sound designer, Matt Miller, to make sure all of the sounds in Pok Pok Playroom have been sensory accessible and never overstimulating.

Miller typically makes use of what he calls “found sounds” — that’s, sounds he created by discovering issues to document — like a soup can, a classic toy sourced from a neighborhood thrift store, birds chirping, a spoon knocking on a pinecone and extra. These give Pok Pok Playroom a extra pure really feel than different toys, which might typically function loud or electronic-sounding noises which are overstimulating for youths and disruptive to these round them.


A new Comscore study offers a have a look at how a lot individuals use their preinstalled apps from Apple and Google. Not surprisingly, these built-in utilities and providers — like electronic mail, notes, messaging, maps, images, clocks and extra — dominate individuals’s app utilization. 75% of the highest 20 most-used apps on iPhone have been made by Apple, and 60% of the highest Android apps have been made by Google, however right here’s the humorous factor: The examine was paid for by Facebook, an organization that’s searching for any angle to make it seem to be it’s not a monopoly. So after all it needed to discover the one different greater apps it might — those that ship along with your smartphone.

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Image Credits: comscore

OnePlus confirmed it’s throttling a variety of fashionable apps on the OnePlus 9 and OnePlus 9 Pro so as to enhance battery life. Apps reminiscent of Chrome, Twitter, Zoom, WhatsApp, Facebook, Instagram, Snapchat, YouTube, Discord, Microsoft’s Office apps, Firefox and Samsung Internet, have been affected. The difficulty was found attributable to inconsistent benchmarks in testing.


PayPal was probably the most downloaded P2P funds app globally in the course of the first half of 2021, in accordance with Apptopia. Rounding out the highest 10 have been Google Play, Alipay, PhonePe, Cash App, Paytm, Venmo, Zelle, Western Union and Remitly.

Personal finance app Charlie launched a redesign and a brand new function referred to as Direct Pay, which permits customers so as to add their bank cards to the app to make additional funds towards their debt at their very own tempo. Or they will let the app suggest when it’s finest to make funds towards their bank card debt. The firm notes its customers at the moment are saving $66 month-to-month, which has added as much as $30K+ of curiosity saved over the lifetime of their loans.


✨ TikTook is piloting a new program that may enable U.S. customers to use for jobs utilizing a TikTook video as a resume. Video candidates are requested to showcase their skillsets and experiences on video, then add #TikTokResumes to their caption. Pilot testers embody a variety of employers — like Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers + Shakers and others. The query is, will TikTokers function these movies on the identical account the place they’ve posted private content material, dances and traits, or will this give approach to an increase in Rinsta and Finsta-like TikTook accounts, the place private and extra public content material stays separated?

TikTook can be testing its personal model of Cameo. The firm was spotted testing a brand new function that enables followers to pay for a shout-out video from their favourite creators straight within the app. According to screenshots of the function, followers can request birthday needs, pep talks and different messages, then pay utilizing TikTook’s in-app foreign money.

Twitter shared a few more ideas it’s excited about when it comes to new options round dialog well being and privateness. This features a one-stop “privacy check-in” function that will introduce Twitter’s newer dialog controls choices to customers, and others that will enable individuals to be extra non-public on the service, or to extra simply navigate between private and non-private tweets or their varied accounts.

TikTook on Tuesday experienced a widespread technical outage that lasted for over 5 hours earlier than providers have been restored. U.S. customers discovered that many movies weren’t loading throughout this time.

TikTook mother or father firm ByteDance launched a brand new enterprise arm referred to as BytePlus, which is able to license the corporate’s varied applied sciences to different companies. This contains its AR results, pc imaginative and prescient and machine translation instruments, analytics and testing instruments, and its recommendation engine that helps over 1.5 billion customers. The firm’s instruments are being utilized by GOAT, Wego, Chilibeli, Video gamesApp, Webuy, Lark, and others, along with TikTook.

Trump has now sued Facebook, Twitter and Google for being “censored.” The corporations enforced their phrases of service in taking down Trump’s account throughout prime social media platforms within the wake of the Jan. 6 assault on the Capitol. Trump’s lawsuit claims his First Amendment rights are being violated. The First Amendment applies to authorities censorship, not actions taken by companies, nonetheless. Trump doubtless is aware of this however wished to fire up some headlines.


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Image Credits: Picsart

Popular photo-editing app PicsArt launched a model refresh that features a new identify (Picsart), new brand, and a contemporary new look throughout net and cellular, and extra creator-friendly design flows. The app at this time has over 150 million month-to-month lively customers worldwide.

Everyone has thoughts on Instagram Head Adam Mosseri’s newest comments the place he declared Instagram is “no longer” a photo-sharing app. His put up was meant to alert customers to approaching exams that may see Instagram doing extra experiments round the right way to higher function video within the app, however some are taking it as an indication that Instagram is extra absolutely pivoting to a video-first expertise.

Streaming & Entertainment

Reese Witherspoon’s media firm, Hello Sunshine, is looking for an acquirer. The firm has reportedly been in talks with a number of suitors, together with Apple, The WSJ stated. While the bigger a part of Hello Sunshine is it TV and film movie enterprise, the corporate additionally operates the ebook membership app, Reese’s Book Club, which serves as a spot the place lots of the film/TV offers are initially sourced.

More Spotify Premium customers are reporting having gained access to the brand new function, introduced in May, that may enable them to obtain music to their Apple Watch to allow them to hear offline. The function had been graduating rolling out, however seems to now be reaching a worldwide viewers.


global first half year player spending in pokemon go 2021

Image Credits: Sensor Tower

Pokémon Go income from participant spending has topped $5 billion as the sport celebrates its five-year anniversary. According to Sensor Tower, the AR recreation now generates $1 billion on common per yr, placing it on the op of the Geolocation AR class globally, forward of others like Dragon Quest Walk and Square Enix.

The Alto’s Adventure sequence from Snowman is getting a brand new installment within the type of an upcoming Apple Arcade launch referred to as Alto’s Odyssey: The Lost City. The recreation is sort of a particular version of Alto’s Odyssey (the sequel to Alto’s Adventure), because it embody additional options and content material that’s deeply built-in, not simply tacked on, together with a brand new location referred to as the Lost City. The recreation arrives on Apple Arcade on July sixteenth.

Health & Fitness

Amazon launched a brand new, employee-only app referred to as Amazon WorkingWell for its well being and wellness program that features Associate-facing assist, training and safety-prevention information throughout textual content content material, movies, podcasts, and extra.

Vaccine passport apps have hit 10 million world downloads, in accordance with information from Apptopia. The agency analyzed the downloads for prime apps together with NHS, VeriFLY, NYS Excelsior, and CommonPass.

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Image Credits: Apptopia

Government & Policy

Chinese ride-hailing big Didi was pulled from several apps stores in China, together with Apple’s App Store. According to Chinese regulators, the app was illegally accumulating customers’ private information. Didi stated it was making “corrections” and is halting new consumer sign-ups, however the app for current customers remained operational. China’s cybersecurity watchdog also suggested the corporate delay its IPO, and the app was eliminated from China’s WeChat and Alipay apps for brand new customers.

Security & Privacy

9 Android apps with 5.8 million mixed downloads have been caught stealing users’ Facebook passwords. A safety agency discovered apps providing photograph modifying, train, horoscopes and utilities that have been tricking customers into getting into their Facebook credentials with the promise of eradicating advertisements from the app after signing into Facebook. Google has banned all of the apps and their builders from the Play Store.

10 opioid habit remedy apps were found sharing sensitive data with third events, together with a novel identifier on Android, distinctive machine identifiers, telephone numbers, and lists of put in apps. The apps have 180K mixed downloads.

Google launched its July 2021 security update for Pixel which patches a number of “high”-priority (however not crucial) vulnerabilities. The replace is rolling out to a spread of Pixel units.

💰 Publishing platform Hiber raised $15 million for its net platform that enables individuals to create user-generated video games, just like Roblox. The firm additionally presents a creation app for Android units and permits gamers to make use of Safari to create video games on iOS.

💰 Juni, a neobanking app for e-commerce and online advertising corporations, raised $21.5 million in Series A funding. The spherical was co-led by DST Global and Felix Capital. The banking app has signed up 3,000 companies on its waitlists, of which 200 have now joined.

📈 Neighborhood social networking app Nextdoor said it’s going public via a SPAC. The firm plans to merge with Khosla Ventures Acquisition Co. II, taking itself public on the identical time. The transaction will worth the enterprise at roughly $4.3 billion, up from its 2019 valuation of $2.17 billion. The app has 27 million weekly lively customers throughout the U.S.

💰 Pleo, a startup providing good firm playing cards for SMBs that automate expense stories, raised $150 million at a $1.7 billion valuation for its service that works throughout net and cellular.

💰 Popshop Live raised $20 million in Series A funding at a $100 million valuation for its livestream buying service, obtainable on net and cellular. The spherical was led by Benchmark, and comes after 500% development of the variety of sellers on the platform within the final 3 months.

💰 Live video buying startup Talkshoplive raised $6 million in a seed extension spherical led by Raine Ventures. The firm publishes an app that sellers can use with its reside stream buying platform.

💰 Indian social commerce startup DealShare, which started as an e-commerce platform on WhatsApp, raised $144 million in Series D funding led by Tiger Global. The spherical values the corporate at $455 million post-money and will likely be used to assist fund worldwide enlargement.

💰 Indian edtech Teachmint raised $20 million in a “pre-Series B” spherical led by Learn Capital for its mobile-first, video-first tech platform.

💰 European neobank Bunq, which presents a checking account you management from a cellular app, raised $228 million in Series A funding that values the enterprise at $1.9 billion. The spherical was led by Pollen Street Capital and is the most important spherical for a European fintech.

Rec Room (Android launch)


Image Credits: Rec Room

Social gaming platform Rec Room, which recently turned the primary VR unicorn, has launched on the Google Play Store. The platform initially focused solely the VR market however expanded to different platforms as VR headset gross sales remained sluggish. Similar to Roblox and others, Rec Room permits gamers to decorate up their avatars and play video games constructed by different creators. To date, the app had been obtainable on iOS, PlayStation 4 and 5; Xbox Series X and Xbox One, PC (through Steam), Oculus Quests and different VR headsets. It’s now reside on Android to serve the bigger world market.

OnMail (Android launch)

onmail android

Image Credits: OnMail

Email service OnMail, which has beforehand been obtainable on iOS, launched its app on the Google Play Store. The app goals to resolve customers’ greatest issues with electronic mail, together with these with undesirable mail, electronic mail trackers, and extra. As on iOS, OnMail permits you to settle for or reject senders earlier than they hit your mailbox, blocks spy pixels, nudges you to comply with up on emails, robotically organizes mail into good folders (buying, journey, packages, occasions), presents straightforward unsubscribe, screens for refunds, checks grammar, makes it simpler to ship giant attachments, and much more.


SwoonMe iPhone

Image Credits: SwoonMe

A brand new startup referred to as SwoonMe goals to repair the issue with superficial relationship apps, the place customers primarily make choices based mostly on how somebody seems of their images. Instead, on SwoonMe, you’re taking a selfie which the app converts into an avatar. This is what others will see once they come to your profile. You then document a voice clip to inform others about your self and what you’re searching for in a accomplice. The result’s that when individuals scroll by SwoonMe, they’re not making snap choices based mostly on what they’re seeing, however are fairly making extra considerate choices based mostly what they hear. When two individuals match, the app encourages them to proceed to get to know one another utilizing voice messages and shortly, icebreaker video games — not texting and photo-sharing. As they convey, their avatar will slowly unveil their actual photograph.


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Image Credits:

A brand new app from present card market, Slide, presents customers 4% money again on their purchases online and at over 150 fashionable shops, together with Lowe’s, Petco, ULTA, Office Depot, Bed Bath & Beyond, Chipotle, Panera Bread, Chili’s, DoorDash, Domino’s, Aeropostale, Express, H&M, Foot Locker, Loft, REI, RecreationStop, AMC, Groupon, Southwest Airlines, Uber, AutoZone, and others. To use Slide and get 4% again, customers open the app at checkout, select their retailer, and enter their actual buy quantity. They’ll then present the barcode to the cashier, or if paying online, enter the code. The money again might be transferred to Venmo or PayPal or saved for a future buy.

Users ought to be conscious the extra money comes at a value: the information Slide collects from customers will enable corporations to retarget them with advertisements and presents throughout units, in accordance with the app’s Privacy Policy. The app is free on iOS and Android.

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