Business and Finance

6 Reasons Why Podcast Guesting Is An Untapped Marketing Tool


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Podcasting is a quickly rising trade. In 2020 alone there have been over 900,000 new podcasts began. While many individuals are targeted on starting and launching their own podcast there’s an untapped that has resulted from the podcast trade rising so shortly: podcast guesting. 

Podcast guesting is the place you go on another person’s podcast. You spend anyplace from 20-45 minutes sharing your story and offering worth to the podcast’s viewers. In return, you generate extra affect and earnings for your self. In as little as one hour per thirty days, you would be reaching an viewers you have not tapped into earlier than. 

Related: The 10 Commandments of Podcasting

Instead of beginning your individual podcast, interviewing friends, modifying your present, after which selling your podcast, you’ll be able to flip to podcast guesting the place the host takes all the work and also you simply want to point out up. 

If you might be new to the idea of podcast guesting, listed below are 6 the reason why podcast guesting is an untapped advertising software. 

1. There an infinite variety of podcasts

There are new podcasts popping out every day which suggests there’ll at all times be extra alternatives so that you can be a podcast visitor. You won’t ever run out of making certain your organization is getting as a lot publicity as attainable. 

2. Establish credibility 

By occurring podcasts that attain your you’ll set up credibility and thought management. Your viewers will proceed to see your title time and again and notice that if these podcast hosts continually need you on as a visitor then you have to have one thing vital to say. 


I’m certain you’ve got listened to a podcast earlier than with an creator popping out with a guide and rapidly you see them on related podcasts to which you hearken to. 

3. Generate extra purchasers and leads

When you identify credibility and thought management you might be constructing a pipeline of purchasers and leads. 

After you do an interview on a podcast, your interview will reside endlessly. This means if you happen to recorded an interview at the moment, somebody three months from now might hearken to your interview after which resolve to succeed in out to your organization. 

Related: How to Start a Podcast (and Keep It Going)

The extra interviews you do, the extra persons are going to listen to you which of them will increase your story of resonating with somebody and having them be interested by working with you. 

4. Content machine

Podcasts are a content material machine. 

Today, most interviews are executed over Zoom video. This means you can obtain a duplicate of the interview from the podcast host. 

You can take your interview and splice up the video to create posts you could then promote to your networks which is able to create much more model authority. 

From a single thirty-minute podcast visitor interview, you’ll be able to generate a month’s value of content material. 


5. Backlinks to your website

Podcast hosts have a present notes part on their web site. A present notes part is much like a weblog put up the place the podcast host does a recap of your interview collectively. On the present notes web page, the podcast host hyperlinks to your web site. 

By having the host hyperlink to your web site, you might be getting a high-quality backlink. When you obtain extra backlinks, you increase your SEO score. This means you’ll be able to rank greater on giving your organization extra elevated seems to be than a website that is on the second web page. 

6. Networking with podcast hosts

A podcast interview could be an intimate expertise since you are spending time with somebody in a 1-on-1 format. Over the course of your interview, the host will develop into accustomed to your self as you’ll with the host. You can find out about one another’s companies and what you each are on the lookout for in a really perfect consumer. 

Podcast guesting might help you attain and community with podcast hosts who you usually would not have the chance to talk with. The relationships can flip into three way partnership partnerships, referral companions, and even enterprise partnerships. 

Writing on MediumCasey Botticello suggests this tactic to get your self booked as a visitor: “Nearly every podcast will have a website that includes contact information for the host or producer. If you haven’t interacted with them before online, you can email them with your pitch. It should be short — no more than a couple of paragraphs — but offer enough information for them to judge if your material would be a good fit.” 

Matchmaker.fm is only one of many free providers that join podcasters and friends.

Podcast guesting could be an unfamiliar expertise if you happen to’ve by no means executed an interview, however if you wish to dive into an untapped advertising technique that may develop your online business then I’d advocate implementing podcast visitor as part of your advertising technique. 

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