6 Questions for Sanja Kon of Utrust – Cointelegraph Magazine

Sanja Kon

We ask the buidlers within the blockchain and cryptocurrency sector for their ideas on the business… and we throw in a number of random zingers to maintain them on their toes!


This week, our 6 Questions go to Sanja Kon, CEO of Utrust

Sanja Kon is the CEO of Utrust, a blockchain-native funds ecosystem that desires to bridge the hole between the cash of tomorrow and conventional e-commerce. At Utrust, her major focus is partnering with key worldwide gamers to enhance the accessibility of digital belongings and enhance cryptocurrency service provider adoption. Prior to becoming a member of Utrust, Kon spent greater than a decade within the company world, working for a number of Fortune 500 firms. At eBay, she headed the European partnerships technique, forming key world relationships to boost the promoting expertise for eBay skilled retailers. At PayPal, her group was in cost of delivering and executing the fee expertise resolution for market gamers. Kon is fascinated by technological innovation and disruptive startups and is deeply obsessed with selling variety and inclusion subjects.


1 — What does decentralization imply to you, and why is it vital?

I used to be born in Sarajevo, Bosnia, and I’ve seen the devastating financial and political impression that the warfare placed on people and firms in ex-Yugoslavia. Most us of have the privilege of residing in a developed nation, with comparatively secure currencies and governments. Therefore, we don’t usually take into consideration the implications of placing our belief into governments, establishments and organizations. However, billions of individuals in the present day dwell in nations with unstable governments, wars and excessive inflation. This is strictly the place decentralization performs a key position. For me, decentralization means taking the management of cash, funds and wealth into our personal arms. So, it’s not stunning in any respect to see that cryptocurrency adoption is greater in nations with a failing monetary system and an enormous devaluation of the nation’s forex, corresponding to Turkey, Brazil or Colombia. People are lastly discovering an answer for hedging their wealth and be in management.

2 — What do you suppose would be the largest development in blockchain for the following 12 months?

I’m very eager on seeing DeFi acquire extra adoption over the following 12 months, and that is the development I’ll observe very carefully. For individuals within the crypto house, DeFi is already “old news.” However, the important thing problem can be how will we enhance the accessibility of the providers for individuals which might be non-crypto savvy but. Early numbers and progress are very thrilling: The complete locked worth in DeFi already went from $680 million in January 2020 to $41 billion in February 2021! People want to grasp the ideas of decentralized functions, corresponding to the truth that these functions are owned by the customers, and, due to this fact, customers not solely profit from them financially but in addition contribute to enhancing the merchandise themselves. Therefore, I’m curious to see how academic facets on these platforms will enhance as a way to appeal to new clients. Last however not least, simplification of the consumer expertise will even be a key facet of driving adoption.

3 — What’s essentially the most embarrassing second of your life?

When I used to be working at Vodafone, within the first years of my profession, I used to be doing a graduate program the place I’d rotate my position each five-to-six months as a way to see as many departments as doable. In my second rotation, I used to be assigned to the enterprise gross sales group, the place I needed to shadow gross sales reps for a number of weeks. On the primary day, when my onboarding buddy was presenting me to the group, I didn’t discover that a large carton field was on the ground in entrance of me, and whereas strolling, I fell straight into the field in entrance of the entire workplace! People are nonetheless speaking about that in the present day, even when greater than 10 years have handed!


4 — What is the e-book that influenced you essentially the most? Why?

When my grandmother died years in the past, I went right into a section of religious exploration and enlightenment. I needed to grasp the larger which means of life, what life is about, and, particularly, what occurs after bodily demise. I’ve learn many books on this subject, however Many Lives, Many Masters by Dr. Brian Weiss was the one which profoundly modified my conception of life. The e-book talks concerning the work of Dr. Brian Weiss, a standard psychotherapist, who by chance began regressing sufferers into previous lives. As a physician and scientist, he was a whole non-believer in supernatural occurrences at first, which resonated with me on the time, as I by no means questioned life as we all know it. I extremely advocate this e-book, because it presents very legitimate scientific proof of reincarnation. The extra I learn about this subject, the much less I really feel I actually know, and this, for me, it’s very thrilling, as our existence is rather more profound and wealthy than the one we are able to see.


5 — What will occur to Bitcoin and Ethereum over the following 10 years?(*6*)

(*6*)I see a distinct pathway for Bitcoin and Ethereum over the following 10 years. I consider Bitcoin is gaining its tempo and firming its place because the go-to retailer of worth. We noticed this significantly in 2020, the place the rise of Bitcoin was pushed by institutional investments. The involvement of such massive gamers within the house provides it the legitimacy to gasoline its progress for the longer term. In the upcoming 10 years, I do consider we’ll see an increasing number of curiosity from a number of companies, companies and people in allocating percentages of their portfolio into a singular retailer of worth. The trustless and permissionless traits of the community, in addition to the fastened quantity of provide, will guarantee holders will proceed to rise, and funds with the forex will observe as effectively. With regards to Ethereum, I consider it’ll gasoline a complete new subset of our financial system, accelerating the adoption of decentralized monetary providers. In this new financial system, there received’t be the necessity to depend on central monetary intermediaries corresponding to banks to supply conventional monetary providers, as good contracts on blockchains will create protocols to substitute the present monetary providers in a extra clear means. Ethereum will even enhance cash accessibility, making it a software accessible to all, enhancing monetary inclusivity throughout the globe.


6 — What do your mother and father/important different/pals/youngsters inform you off for? (*6*)

My impatience! I’m very pushed and fast-paced, so I turn out to be very impatient once I want to attend for issues to occur or when different individuals are sluggish. This exhibits in on a regular basis life in issues like having to attend in a queue; I’ll most likely resolve to not wait within the grocery store line in any respect as a substitute of having to attend even for 5 to 10 minutes. Thankfully, most buying may be accomplished online! The different factor that my pals are sometimes telling me is to loosen up extra: I’m at all times on the go. If I’m not working, I’m both studying one thing, exercising or feeding my thoughts in a means or one other. While that is nice, it’s additionally vital to loosen up, and that is one thing I’ve been enhancing quite a bit during the last years, dedicating extra time on issues like meditation, mindfulness or just small pleasures like watching a film or a TV sequence.




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